Naturia Organic Keratin Shampoo softens hair as it gently cleanses away excess oils and styling build up. Infused with naturally derived keratin for strength and aloe vera for moisture. Wheat protein, made from one of the strongest fibers on Earth, further strengthens every strand of hair. Silk and amino acids penetrate the shaft of the hair to moisturize, adding to overall hair shine, Paraben and sulfate free formula volumizes hair and control frizzy flyaway. Ideal for fine, dry and frizzy hair.