Long Lush 2020 Washaway- A Noble Effort By Lush & Fairmont Singapore

We are sure guys have heard of Lush right? Well, the British High Street beauty retailer, partnered with Fairmont Singapore for a powerful global initiative, the Long Lush 2020 Washaway. The event aims to ‘wash away’ all the bad from this year and set brighter intentions for the year ahead. Around 50 media and key opinion leaders took part in this one-of-a-kind event. OK, we can hear you screaming tell me more about the event?! Fret not, below Beauty Insider has got all the juices on the Long Lush 2020 Washaway.

Firstly, Who Is Lush?

Established 25 years ago, Lush is the pioneer in creating handmade beauty products. Its best-selling products are fizzing bath bombs, shower jellies and solid shampoo bars. Plus, all of its products are natural made using fresh ingredients like organic fruits and vegetables. Lush is also against animal testing and operates thoroughly on a fair and direct trade policy. To add to that, Lush also aims to create awareness about plastic waste which is why its products are sold ‘naked’ to the consumer without any packaging. 

To add to their its esteemed list, Lush also has plenty of global awards under their belt. The awards include the RSPCA Good Business Award for 2006, 2007 and 2009, along with the 2006 PETA Trailblazer Award for Animal Welfare. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry in the new years honours list 2010. Well, the list goes on. Today Lush operates in 49 countries with 925 shops worldwide. It also has 39 shipping websites and apps in over 30 languages.

Then, Who Is Fairmont Singapore?

Strategically located in the heart of Singapore Fairmont Singapore is one of the prestigious hotels in Singapore. The hotel comprises 778 guestrooms and suites and offers a distinct collection of 13 restaurants and bars. The hotel also has an award-winning 50,000sqft Willow Stream Spa. Plus, also is home to the cutting-edge Raffles City Convention Centre which offers 108,000sqft of prime, flexible function space, with 34 meeting rooms.

Loved by many locals and tourists for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont is where luxury meets comfort. Worldwide Fairmont has 75 hotels and takes great pride in its deep community roots and leadership in sustainability. Part of the AccorHotels, a world-leading travel and lifestyle group, Fairmont is where you can discover culturally rich experiences that are authentic to the Lion City.

What Is Long Lush 2020 Washway?

Staying close to its Christmas tradition, this year Lush went with something little different instead of launching a new collection. This year together with Fairmont Singapore, Lush hosted an experiential staycation. The Long LUSH 2020 Washaway is an initiative to spread love and more positivity going into 2021. Converging both online and offline, the event had 50 media and key opinion leaders.

“With the challenges of 2020, we knew we needed to take a different approach for the launch of our Christmas range this year, and in doing so, it felt natural for us to go back to where it began for us – the bath.” Nafees Khundker, Director of Lush Singapore.

The Long Lush 2020 Washaway is the brand’s first-ever synchronised bathing session. Guests tuned in digitally from the comfort of their own Fairmont bathtub and listened to a meditative narrative which guided guests to reflect, relax and enjoy their moment of peace. The 20-minute reflective session was streamed on Instagram Live via @lushsingapore for consumers to experience simultaneously.

What Are Other Highlights Of The Long Lush 2020 Washaway?

From skincare to bathing, guests were truly LUSH-immersed upon arrival. Lush’s new Christmas collection products were all around the room for them to explore, discover and experience. To make the experience merrier for each of the guests, Lush held an interactive Masterclass via Zoom. The Masterclass included informative content and hands-on sessions by UK-based Lush Product Inventor Alessandro Commisso, Lush Head of Creative Direction Suzie Hackney and Jacqueline Tan of Lush charity partner, Soap Cycling Singapore.

Then, the guests got their hands dirty while making their very own The Comforter Bubble Bar. Apart from that, the guests indulged in a three-course vegetarian dinner by Chef Kirk Westaway of the eponymous JAAN. The sumptuous dinner was accompanied by a wide range of handcrafted Christmas cocktails. To close the staycation experience, guests attended an exclusive Yoga Session by Lululemon Ambassador Dawn Sim @thatmomoffour.