Gucci Beauty has named Miley Cyrus as the face of its new Gucci Flora Gorgeous Gardenia Eau de Parfum. The multi-talented singer was selected for her unapologetic expression, authenticity, and optimism. The fragrance created by Alessandro Michele, was inspired by Miley’s unique personality and she embodies the sense of ‘new joy-fueled fantasy land’ that the brand wanted to evoke.

According to Alessandro Michele, Gucci Creative Director,” Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time. I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story”.

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“It’s with happiness and honor I announce I am the face of Gucci Flora Gorgeous Gardenia Eau de Parfum. Gucci and I have felt like family for a long time in our collaborations which have always revolved around vibrant color, self-expression and unapologetic contradiction”.

“Being tough in a soft environment or still in a chaotic moment.  #FloraFantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora!,” said the star through her Instagram post.

Miley Cyrus will star as a protagonist in a series of campaigns directed and shot by artist Petra Collins dedicated to the new fragrance. The Gucci Flora Gorgeous Gardenia Eau de Parfum will be available for purchase in October and make sure to stay tuned for more updates.

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