beauty consumers, beauty techniques

Newest Beauty Trends This 2018 You Never Thought Existed

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Everyone is on the hunt on what’s going on and what will be huge this year and beauty consumers are more than ready to splurge. It’s time to make room for more of these beauty products in your cabinets and beauty techniques in your routine.

K-Beauty

beauty consumers, beauty techniques, beauty industry trends 2018

It’s a no-brainer that Korea is still the global hot spot for beauty innovation in 2018. Pearl powder, snail secretions and starfish extract may turn your stomach, but they’ll make your skin glow. These natural ingredients along with natural oils and extracts, egg cream masks, seaweed and volcanic mud, among others that fuel a surge in interest and sales of skincare products and cosmetics imported from South Korea. Social media has helped to blast the K-Beauty boom overseas, while back home the Korean government continues to invest money in the development of the latest beauty technologies and innovations. The best part is the accessibility that there’s no need to jet set across Korea to shop for these products in stores. More and more Western and Asian retailers are joining the K-Beauty bandwagon and have started stocking and reselling them.

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Anti-Pollution Products

beauty consumers, beauty techniques, beauty industry trends 2018

We all know that pollution is bad for our planet, but it’s not only cars that smother us in pollution: there are volatile gases emitted from chemicals in our furnishings and clothing, cigarette smoke, agricultural pesticides and many other contributors hurt not only our health but our beauty, too. The sun’s UV rays are responsible for the visible facial aging signs, including wrinkles, hyperpigmentation, and loss of skin elasticity. With the environment’s stressors causing greater harm to skin health, it’s inevitable that beauty companies have thus risen to the occasion to launch “anti-pollution” skincare. The Dust Block technology that reflects fine dust through the principle of magnetic reflection and further protects the skin from harmful environmental damage. The innovative formula also shields against sun damage, a major cause of skin aging.

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Anti-Aging Makeup

beauty consumers, beauty techniques, beauty industry trends 2018

Bases with added anti-aging ingredients and instant wrinkle-blurring effects will be big. There are antioxidants in everything, and more and more color cosmetics are being fortified with anti-aging ingredients like peptides, hyaluronic acid, and botanical extracts.

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Taking care of Y-Zone

beauty consumers, beauty techniques, beauty industry trends 2018

We’ve all heard of the T-zone – that pesky area that includes the forehead, nose, and chin and usually has a different skin type from the rest of your face. But who cares about Y-zone? In this day and age, we’re all trying to adapt. There’s going to be a move from the T Zone to the Y Zone – the lower face, throat, and décolletage that’s constantly compromised when we look at our phones 150 times a day. The first step to taking care of your Y-zone is to get the very basic steps correct. Whenever you apply any product on your face, neck or jawline, massage it in an upward, circular motion. This activates pressure points and prevents your skin from sagging. Use a serum that has to firm and lifting properties to reap the most benefits of this motion.

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Personalized Product

beauty consumers, beauty techniques, beauty industry trends 2018

Who doesn’t love something made especially for you? In addition to forcing brands to work harder for our attention, consumer hype has forced brands to rethink the idea of “one size fits all” beauty, slowly providing us with the ability to buy made-to-order cosmetics, skin care, and fragrances, whether online or in stores. Today’s consumers have a stronger knowledge of ingredients and formula benefits, so seeking customized products that meet their distinct needs is ideally a new option.

For more information, click here.

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