Ultimate hair care brand, Oribe, reveals the antidote for fragile strands with the launch of its Hair Alchemy Collection. Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum – a new regimen formulated to prevent hair breakage and strengthen strands from the inside out.

Styling, processing, even brushing and friction from pillows can stretch and stress hair, weakening it over time. This loss of strength and elasticity can eventually lead to breakage. Therefore, preventative care—and a little magic—is necessary to keep hair strong and resilient.

Staying true to its theme, Alchemy al·che·my (ˈal-kə-mē ), noun : can be described as a power or process that changes or transforms something in an impressive or seemingly magical way. Beauty Insider is truly enchanted by this latest collection! 

About Hair Alchemy Collection

The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain a curative blend of chia seed (named for the Mayan word for strength), plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.

Used together, the Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum produce nearly instant fortification: In a consumer panel, after just one use, 81% of users felt their hair was more fortified.* After one week, 87% felt their hair was more resilient, while 82% felt their hair was stronger from root to tip and more resistant to breakage.*

Hair Alchemy Lineups

Hair Alchemy Resilience Shampoo

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Their curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fibre to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Apply to wet hair as the first step in your cleansing routine. Lather, indulge, rinse. For best results, follow with Hair Alchemy Resilience Conditioner to reveal hair’s supernatural strength.

Price: 8.5 fl. oz./250 mL | MSRP: $72

Why we love it: 

  • Gently cleanses hair without drying or stripping.
  • Reinforces and strengthens fragile hair from the inside out.
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
  • Improves the tensile strength and elasticity of each hair strand.

Hair Alchemy Resilience Conditioner

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Their curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi- action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.

After shampooing with Hair Alchemy Resilience Shampoo, massage, indulge (for at least one minute), rinse. Follow with our Hair AlchemyFortifying Treatment Serum to further nourish strands post-shower.

Price: 6.8 fl. oz./200 mL | MSRP: $76

Why we love it: 

  • Deeply hydrates and nourishes fragile strands.
  • Reinforces and strengthens hair from the inside out.
  • Instantly improves compatibility to reduce hair fall caused by brushing and styling.
  • Softens and smooths hair, reducing flyaways and frizz.

Hair Alchemy Fortifying Treatment Serum

This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fibre to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength. Work a dime-sized amount of product into damp or dry hair to strengthen. 

More products can be added for thicker textures or longer lengths. Style as usual. Can also be used as an overnight treatment. We recommend first washing with Hair Alchemy Resilience Shampoo and Conditioner, followed by applying the Hair Alchemy Fortifying Treatment and Serum for the ultimate hair-strengthening regimen.

Price: 5.9 fl. oz./175 mL | MSRP: $90

Why we love it: 

  • Reinforces and strengthens fragile hair from the inside out.
  • Hydrates strands, locks in moisture and enhances softness.
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
  • Improves the tensile strength and elasticity of each hair strand.

The Hair Alchemy Collection will be available on Oribe.com and Oribe salons and retailers nationwide beginning March 2022. Visit Oribe.com to locate an Oribe salon near you.

All Hair Alchemy products are recyclable. The products’ paper-based outer cartons are also recyclable, made from materials certified by the Forest Stewardship Council.

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