POND’S is partnering with Shopee, to launch the fun and interactive #PondsGlowStage. Happening on 23 until 25 November in Indonesia and 28 November in the Philippines.

Pavan Challa, Director, Regional Brand Partnerships at Shopee said, “We are happy to deepen our long-standing partnership with POND’S through this new campaign, which is Shopee’s first collaboration with a brand for an NFT giveaway. As we continue to grow the beauty category on Shopee Mall, we look forward to working closely with POND’S to bring more innovative and exciting experiences to shoppers.”

#PondsGlowStage takes Shopee users’ online shopping experience to the next level through interactive games, exclusive promotions, and discounts on much-loved POND’S products and, for the first time ever, limited edition Non-Fungible Tokens (NFTs).

#PondsGlowStage exclusive NFT

Consumers will be clamouring for the limited-edition artwork exclusive to Shopee, which is also the e-commerce platform’s first excursion into giving away NFTs as free gifts with purchase.

The #PondsGlowStage NFT is a one-of-a-kind digital collectible created by artist Rifqi Ardiansyah. When fans purchase POND’S items during the promotions, they will be able to redeem this special NFT. The NFT will provide them with exclusive privileges such as being the first to hear about POND’s new product releases and greatest value offerings in the future.

Redeeming the #PondsGlowStage NFT on OurSong

NFTs can be redeemed by lucky fans in a few simple steps: They begin by signing up for OurSong, a global NFT platform co-founded by R&B musician John Legend. They only need to log in and enter their redemption code, which will be provided to them via Shopee Chat, before claiming their special NFT via OurSong’s Collection Page.

Play to Win with POND’S Glow Stage Game

Consumers can play the interactive POND’S Glow Stage Catch Game and earn points to receive exclusive gifts during this special event. Simply tap and hold the shopping basket to catch as many of the dropping POND’S products and elements as possible within the time restriction while avoiding dangerous skin marks.

Glow Like Wendy

POND’S Bright Triple Glow Serum makes it simple to glow like Wendy. POND’S Bright Triple Glow Serum, backed by the POND’S Institute’s science and skincare experience, is driven by Glutaboost-C Technology, Niacinamide, and Hyaluronic Acid to remove dark spots for bright, spot-free skin.

The #PondsGlowStage Campaign will run on Shopee from 23 until 25 November in Indonesia, and 28 November in the Philippines only. 

For more information, click this link.

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