The first thing that pops into our heads, when we think about Purito, is the controversy that surrounds it. You may have likely come across the Purito sunscreen scandal on social media. The public was outraged when they find out that this cult-favorite sunscreen does not deliver what they advertised to the consumer. To put it simply, the skincare community was not having any of it. Well, if you have missed out on the Purito saga, keep reading because Beauty Insider has gathered all the information that you need to know about the Purito sunscreen issues.

What is the Controversy with Purito Sunscreen?

It all started when the founder of INCIDecoder, Judit Racz sent the sample of the Purito Centella Green Level Unscented Sun to an independent laboratory for testing. Once the results were shared, people were shocked that the level of sun protection is only SPF19, instead of SPF50+. It is lower than what Purito advertised for its product.

Unfortunately, the results verified what cosmetic chemists and specialists have thought for so long. It’s just too good to be true. They have been skeptical as the brand claimed that the Purito Centella Green Level Unscented Sun contains a high broad-spectrum SPF with only two filters, three percent Uvinul A and two percent Uvinul T.

How did the Beauty Community React?

Well, the controversy blew up with the whole beauty community sharing their frustrations and disbelief regarding the matter. Especially, considering the Purito Centella Green Level Unscented Sun is highly raved by the skin junkies. People have shared their two cents on the scandal, from beauty influencers to YouTubers. Needless to say, it does not go well. Among the list of influencers that covered the controversy are Cassandra Bankson and Cyrille Laurent.

The most in-depth video pertaining to the issue is by Michelle Wong of Lab Muffin Beauty Science. With a Ph.D. in chemist, she has covered all the essential topics about SPF. Particularly, on the types of lab tests, the number of filters, and concentration of the SPF.

Watching Michelle’s video really sheds the light on the issue as it delivers profound information relating to Purito and SPF. In fact, the founder of INCIDecoder even shared the video on their Instagram.

How did Purito Respond to the Issue?

Purito has posted a lengthy statement on their Instagram addressing the issue. Besides, just about one week ago, Purito has shared on their Instagram stories that they have discontinued further relations with the manufacturing company.

The brand stated that “We have now decided to discontinue further relations with the manufacturing company with respect to all products, and we will be locating a new manufacturer for PURITO’s future sunscreen products”.

Final Thoughts

Most importantly, the issue has brought the beauty community together because as a consumer we tend to believe the marketing claims. Besides, it signifies the importance of third-party testing, and only through that, we can certainly sure that the brand is diligently ensuring their products deliver what they claim to be.