Rare Beauty by Selena Gomez Launches $100 Million Mental Health Initiative for Underserved Communities
Selena Gomez, 28 shared that “Since the brand was launched, we wanted to find a way to give back to...
By: / July 27, 2020
Selena Gomez, 28 shared that “Since the brand was launched, we wanted to find a way to give back to the community and further support people who needed help with mental health services, which has had a profound impact on my life”.
Although Rare Beauty has not officially been launched in stores yet, this brand is already fulfilling its promise to foster conversations about mental health and self-acceptance.
It is said that one per cent of all Rare Beauty sales and the funds raised from partnerships cultivated with leading foundations, companies and nonprofit organisations will be donated to the Rare Impact Found. This is to provide tools, resources and support to those struggling with their mental health.
Selena adds “Rare Beauty is focused on helping people feel more connected to each other and less lonely in the world. The Rare Impact Fund will make a direct impact on many lives, and ultimately, make a difference in the world. I’m proud oft he work we’ve begun to do with our partners to provide mental health services to anyone who needs support”.
What’s more, is Rare Beauty has also elected expert advisors from some of the leading universities, organisations and companies focused on mental health to serve on the Rare Beauty Mental Health Council. The council members that are elected will then help the company arrive at decisions that will ensure maximum impact in underserved communities.
Additionally, Rare Beauty has announced this news on Instagram with a series of slides explaining the Rare Impact Fund, the goal and the aim of launching it.
The caption of the Instagram post wrote: “Together we are better, and because we know we cannot do this alone, we have established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts”.
On a separate note, although Selena Gomez hasn’t really announced the exact date Rare Beauty will be launching, she did, however, share more details about the products she has in store for us which are 48 different shades of foundation and concealers! – How diverse and exciting?! 😍🤗