Schwarzkopf – 120 Years of Great Hair Days!

Schwarzkopf, as the pioneering brand since 1898, reinvents itself with the #CreateYourStyle campaign and four hair looks as it celebrates its 120th anniversary. Since June 2017, Schwarzkopf has collaborated with an international pool of around 50 different influencers, including Anna Maria Damm from Germany and Adam Gallagher from the US, aiming to create authentic content with authentic people. The focus of the four looks is on hair structure, which can be individually changed with Schwarzkopf colorations, nurturing shampoos, repairing conditioners, hair foam, gel or hairsprays – all depending on your mood.

 FOR HAIR CARE

From left to right:
Schwarzkopf Extra Care Hydro Collagen Shampoo, $11.90 for 400ml
This Marine Collagen-enriched shampoo restores moisture levels and smoothness of hair. Formulated with Hyaluronic Acid and Liquid Keratin as well, it allows dry hair to achieve maximum moisture absorption and reduced hair breakage. It is a very mild shampoo and can be used every day that gently cleanses the hair without sucking the moisture out of it. It imparts natural shine to hair making it soft and silky.

For more information about the product, click here.

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray, $18.90 for 150ml
The state-of-the-art pH 4.5 formula with Marine Collagen & Hyaluronic Acid optimizes moisture absorption and retention, making hair tangibly smoother and shinier. It is formulated to perfectly rebalance the hair’s moisture levels.  The special moisturizing formula contains two key ingredients; Collagen and Hyaluronan. Collagen recovers the hair’s elasticity making it tangle free and easy to manage, therefore leaving it with a healthy shine. Hyaluronan recharges the hair with essential moisture without overburdening it.

For more information about the product, click here.

Schwarzkopf Extra Care Ultimate Repair Intensive Mask, $14.90 for 150ml
The high-performance formula enriched with 3X Concentrated Liquid Keratin precisely repairs hair damages and refills hair cuticle. The hair structure is ultimately restored.

For more information about the product, click here.

 FOR HAIRSTYLING AND HAIR COLOUR

From left to right:
Schwarzkopf got2b VOLUMANIAC Bodifying Mousse, $12.50 for 226g
Go crazy with insane volume from root to tip with got2b VOLUMANIAC Bodifying Mousse. For when you need the extra boost of body and volume to take your style to new heights. Create insanely voluminous styles with got2b volumaniac bodifying mousse and give your hairstyle a crazy volume boost from roots to tips. Enjoy up to four times more full-bodied and lasting volume with dramatic hold.

For more information about the product, click here.

Schwarzkopf Natural & Easy in Hazelnut Red, $16.90
Developed with 4 natural TCM ingredients (green tea, goji berry, Showu root and Liqi fruit), this ammonia-free hair dye uses plant extracts that deeply nourishes your hair while coloring. It also delivers perfect, natural-looking grey coverage up to 50% grey hair. It is the 1st non-ammonia permanent colorant for intense yet natural-looking colors in just one step.

For more information about the product, click here.

GET TO KNOW THE HAIR EXPERT BEHIND SCHWARZKOPF LOOKS 2018  – ARMIN MORBACH

Pictured above: Schwarzkopf Global Trend Ambassador, Armin Morbach.

Resident hair expert and trendsetter at Schwarzkopf since 2007, Schwarzkopf Global Trend Ambassador, Armin Morbach, staged and photographed the Schwarzkopf Looks 2018 as part of the #CreateYourStyle campaign. “It’s about authenticity, showing personality, promoting diversity and loving your own looks,” says Morbach. For Schwarzkopf’s 120th anniversary, Morbach drew inspiration from the international music scene, fashion shows as well as social media platforms such as Instagram to express a new self-confidence, in which hair and beauty play an even more important role than before.

Armin Morbach is also available for email interviews or for quotes and expert tips on hair care.