Beauty Insider is thrilled to announce that Sephora Singapore has taken steps toward its newest store of the future concept in Asia which feature exclusive and holistic beauty services, workshops, digital touchpoints, and a wide assortment of curated products to create a seamless consumer store experience, which opened its doors last Friday at Raffles City Singapore. 

Alia Gogi, President at Sephora Asia, shares, “In today’s fast-changing retail environment, This store is the perfect intersection of innovative and experiential elements where our customers can immerse and transform themselves in the absolute best of global beauty brands through a hyper-personalized retail approach.” 

Sephora at Raffles City, Singapore

The new 426 square metre store is designed around three main touchpoints- space, human, and digital, based on consumer research and data insights. 

The store’s new look and feel are intended to facilitate and amplify Sephora’s role as a beauty playground, with areas dedicated to testing, browsing, learning, and shopping. Brands and products are carefully selected to highlight trends derived from online, Asian, and global data and insights.

Customers can expect a fully integrated in-store experience, highlighted by The Play Table, The Care Table, The Skincare Lounge, and The Beauty School, an event space that brings together Sephora’s Beauty Community to create shared experiences through educational masterclasses and events that can be booked via the Mobile App.

Sephora Raffles City Store of the Future

Experience the magically human touch, equipped with Sephora’s beauty experts enhanced digital tools to provide personalised experience to consumers. Apart from space and digital elements, Sephora will leverage the expertise of its beauty experts by introducing its exclusive new services such as Perk By Hydrafacial, makeup service, hair consultation, and dry styling hair service.

To further enhance Sephora’s drive to build a seamless and connected platform that enables, engages, excites, and educates, some key digital highlights include Skincredible: Get to know your skin better in a free 15-minute consultation with in-house Beauty Advisors, scan to Interact, mobile checkout, and beauty pass rewards exclusively for Sephora Beauty Pass Member.

Along with that, Sephora also welcomes the most popular brands which they bring into their stores, such as Augustinus Bader, Juice Beauty, Hush Candle, Patrick Ta, and many more!

Now that you’re aware, don’t forget to stop by Sephora Raffles City, which is open daily from 10:00 a.m. to 9:00 p.m. and is located at Level 1, Raffles City Singapore, 252 North Bridge Rd, #01-20/21/22, (S) 179103.

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