Founded by Tan Ee Leng, Acuralle is a renowned local brand that champions the clean beauty and wellness movement. The philosophy is derived from their belief that wellness is a right that should be accessible for everyone. Personal wellness is often reflected in our skin, spirit and body, therefore incorporating a beauty product that is aligned with such a journey is significant. Enter Acuralle, a beauty brand that is curated specifically to deliver wholesome goodness for your overall wellness. Known for its advanced formulations, clean ingredients and efficacy, Acuralle has been the go-to beauty brand for those who seek more than just skincare. Beauty Insider chats with Tan Ee Leng, the genius behind Acuralle and Arch Angel Shoes, as she talks about her inspirations, mission and experience as a local entrepreneur.

1.What’s the meaning behind Acuralle and how did you come up with the name?

Acuralle stands for “a-cure-for-all”. It is a brand that frees you to live well.

2. What are the inspirations behind Acuralle?

I believe that there are abundant resources in nature that are useful for health, nourishment, nutrition and general well-being. There is much that is still untapped with tremendous potential waiting to be put to good use. I love learning about how to achieve health and wellness by making the right choices for myself. With Acuralle I am able to offer these choices for others to do the same. This gives me great joy and satisfaction.

3. Acuralle is known for its organic and clean ingredients, what sets it apart from other similar brands?

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We want our products to be safe, natural, effective and suitable for everyone.

4. Currently, the brand has two products, Aloe Vera Gel and Argan Oil. Why did you decide to go for these two ingredients?

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Acuralle Aloe Vera Gel and Argan Oil are two truly amazing, multi-tasking products. They are like God’s gift to us. They have so many uses for skin, hair and nails, including some that I did not know about when we started. For example, if you find your scalp itches after you colour your hair, you can apply some of the Acuralle Aloe Vera Gel on your scalp. Super effective! It works so well because it’s really pure and good.

5. Acuralle upholds the value of ‘wholesome goodness and complete wellness’, can you explain why such a mission is important to you?

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Our environment and life situations are not always fully within our ability to control. Among many other factors, technology and socio-economic conditions have brought changes and stressors that impact our health and well-being. More than ever, we need to care about what we eat, drink, use or apply to our bodies, as these can affect our sense of well-being, for better or worse. Therefore, Acuralle’s mission of ‘Wholesome Goodness, Complete Wellness’ is very important to me.

6. As a founder of Arch Angel Shoes, how did such experience help you to create Acuralle?

Arch Angel was born out of my own experience of foot discomfort and pain, from wearing shoes that do not give the right support nor fit correctly. I couldn’t find anything that helped, and in any case, I did not know what features to look for. This set me on a path to searching and learning. The desire to share what I learnt and benefited from, resulted in the founding of Arch Angel. That experience taught me that if I am a lot more intentional, it is possible to find what I need to improve my own comfort and well-being. That made me pursue other solutions and so, Acuralle came about.

7. Can you share with us your favourite product and why?

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It’s hard to choose just one because I use both the Aloe Gel and the Argan Oil together. I mix two drops of Argan oil with the Aloe and apply it on my face. I have dry skin and the argan oil adds just a light touch that I need without the oily feeling. My skin is supple, nourished and comfortable. I love it. This is now my daily moisturiser and natural sunscreen. The great thing is that they are also suitable for use around the eye area.

8. 5 words that best describe Acuralle?

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Effective, authentic, safe, natural and good.

9. As a local beauty brand founder, what is the most rewarding aspect of your job?

To be able to fly the Singapore flag while sharing products that are truly good with others.

10. What’s next for Acuralle? Are there any new launches that you want to share with our readers?

Haha, yes but I can’t share much except to say that it is superfood nourishment for beautiful skin. Stay tuned!