One does not enter the YouTube world of beauty without hearing the name Tati Westbrook.  Aside from being the main star of YouTube’s biggest feud of 2019 (we are looking at you, James Charles), Tati Westbrook has been shaking up the beauty industry as one of the top makeup gurus in YouTube. Now, the beauty queen is finally launching her much-awaited makeup line, Tati Beauty, and we are not staying calm about it.

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If you do not have the faintest idea on who Tati Westbrook is, let us give you a quick lowdown. The 37-year-old beauty vlogger started her venture into YouTube a decade ago and has created videos on all things beauty from makeup tutorials to beauty shopping hauls. Since then, the YouTuber has earned her title of being the OG beauty queen and garnered a fanbase of 9.73 million subscribers to date.

Tati Beauty is not the beauty veteran’s first beauty launch. In 2018, Tati introduced her very own hair supplement line, Halo Beauty, which became a huge hit worldwide.

Textured Neutrals Vol 1 Palette

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Kicking off Tati’s makeup line is the Textured Neutrals Vol 1 Palette, which features all your favourite classic neutral shades in one gorgeous palette. With six different tones in glitter and matte finishes, this palette delivers ultra-pigmented that are made to last all day long. So whether you are looking to add a burst of glitter to your eyes or looking to switch up your classic smokey eye look, this palette is your go-to.

What’s more, this palette is vegan and cruelty-free! Within a week of its launch, this palette has already gained cult status and even fellow YouTuber Manny MUA approves of this palette.

Price: USD$48

tati makeup line

Tati Beauty may only have one palette available to date, but do not be dishearted just yet! The beauty guru revealed in a video that she already has 30 collections planned in mind. So keep a lookout for those beauty treats!

Although the brand does not retail in Singapore, Tati Beauty ships internationally. You can get your hands on Tati Beauty at tatibeauty.com