22 Makeup Brands You MUST Add To Your Shopping List ASAP!

By: Beauty Insider Journalist / February 6, 2020
Categories : Makeup

Whether you’re a makeup newbie or veteran, it doesn’t matter. When faced with the thousands of cosmetic products available, we find ourselves in a quandary. EVERYTHING looks fantastic, how do we choose? On top of that, new makeup brands are released every year and 2020 is no exception. Fortunately, beauty gurus all over Singapore have joined forces and handpicked their favourites. Beauty Insider has compiled this handy-dandy list for the next time you go makeup shopping.

1. LUXIE Beauty

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Rose Gold Collection or ProTools Collection? ✨✨ ✨

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Luxie Beauty is a local Singapore brand that specialises in vegan, cruelty-free and synthetic makeup brushes. You’ll be surprised to know that their brushes have been used by your favourite influencers such as Kylie Jenner and JadeyWadey. Since the brand was founded in the year 2014 by Tammy Hyunh, Luxie Beauty has launched various sets, products and collaborations.

Not only that, ever since they opened their second headquarters in Singapore, they have also had global success with this luxuriously affordable brand in North America, South America, and Europe. The brushes that are produced by Luxie Beauty are made from only the finest and high-quality materials that will aid you in achieving a picture-perfect and flawless makeup look!

Price: These brushes range from $19.00 to $556.00 for their largest set of 30 brushes

Where to buy: LUXIE Beauty Singapore

2. Luxx Lash

Luxx Lash was founded in 2018 and believes that beauty brands have the need and responsibility to adapt to new trends. One of those trends is our lashes. Since there needs to be a lot of effort put into getting perfect lashes, Luxx Lash has taken advantage of the game-changing innovation for eyelashes. Bringing you high-quality and premium lashes that are also cruelty and chemical-free. Their lashes are made from faux mink hailing all the way from Korea. Not only are they water and sweatproof, but they are also sustainable as well for long-wear.  

Product to check out: Luxx Lash Magnetic Lashes in Paige 

One of Luxx Lash’s best-seller, the Luxx Lash Magnetic Lashes in Paige is a great go-to for any look. Blending seamlessly with your natural lashes, they also give off a dramatic effect. Making it perfect for accentuating your eyes.

Price: $69.00

Where to buy: Hey Luxx Lash

3. FAITH INSIST LAMELLAR

Faith Insist Lamellar is an amazing skin loving makeup brand that can transform your look from mehhh to wooow in an instant. All of their products are suitable for all skin types as they gently condition your skin while protecting your skin from external aggression and dehydration. Plus, all products are free from harmful ingredients so use them worry-free!

Product to check out: Essence Mascara Elegant Long

This high-end mascara can give you a finish like you just got lash extension done. Apart from making your lashes look dope this mascara can also protect your eyelashes and ensure healthy growth. The liquid is intense and super pigmented but it is not runny and dries off pretty easily. The best part is, the mascara is suitable for all skin types.

Price: $78.00

Where to Buy: Insider Mall

3. The Feisty Chick

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The Fiesty Chick was created with the intention of helping Morden babes achieve flawless makeup with no effort at all. They have designed their products to be created with the alignment of a vision to help anyone and everyone shorten the time taken to apply makeup on a daily basis. This aim was created so that they would have more time to focus on other aspects of their life, whether you’re a working mom or a busy businesswoman.

Product to check out: The Feisty Chick Sassy Winged Liner Set

The Feisty Chick Sassy Winged Liner Set is an easy 2-step process in getting the perfect winged eyeliner. Not only is this eyeliner long-lasting, but it is also smudge-proof and waterproof! All you have to do is stamp the wing at the end, and connect the line from the inner corner of your eye right up to the wing you stamped, and voila! You’re done!

Talking about precision, there are two types of wings available. The first is the sassy wing stamp which is 7.5mm in size to give you the perfect cat-eye. The next is the sleek wing stamp which is 9.5mm and is slimmer to give you a much precise and pointed wing. Additionally, each winged liner set comes with one set of double-headed wing stamps and one felt tip liner – How cool is that?! 😍🤗

Price: $36.00

Where to buy: The Fiesty Chick

4. EGLIPS

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Hailing from South Korea, Eglips is a makeup brand inspired by beautiful women all around the world. It runs with the motto to bring beauty for all with affordable, incredible formulas and trendsetting shades. The brands strives to be the go-to beauty bff for women of all walks of life. They offer a wide range of products so pick your favourites and create fun and trendy makeup looks that’ll have all eyes balling at you!

Product to check out: EGLIPS Blur Powder Pact

This multi-tasking powder can help conceal, correct and brighten your skin.It is available various different shades that can cater all skin types. You can use it as a setting powder to help matify and lock in your makeup. Or you can also use it as a base for your makeup. On those lazy days, you can layer the powder over your moisturiser as it’ll create a natural finish. The options are endless, so have fun playing with this gorg powder!

Price: $10.90

Where to Buy: Insider Mall

5. BBIA

Established nearly 10 years ago, BBIA is a Korean cosmetic brand that has taken over the Singaporean beauty world by storm. The brand stands strong behind its vision to manufacture quality cosmetic products that are trendy, excellent quality, and affordable. One of the very first online cosmetic brands to be launched in Korea, BBIA currently holds a high reputation in the country for its quality products, competitive prices, and efficient customer service.

Product to check out: BBIA Last Pen Eyeliner

Available in three different shades, the BBIA Last Pen Eyeliner is an easy-to-use eyeliner that is perfect for your everyday use. You can basically do any looks that you desire with these liners. To top off, they are well-pigmented,
long lasting and multi proof!

Price: $12.50

Where to Buy: Insider Mall

6. M.A.C Cosmetics

In 1984, makeup artist Frank Toskan and photographer Frank Angelo were deeply dissatisfied with how terrible most makeup showed up in photographs. Hence, M.A.C Cosmetics was conceived… in their humble kitchen! Since then, M.A.C is a brand that has stolen hearts all over the world. They carry a large range of products which are of great quality and pack powerful pigments, lipsticks being a huge favourite.

Product to check out: Mac Matte Ruby Woo Lipstick

Former assistant editor Erin claims that Ruby Woo might be one of the most infamous Mac Lipstick shades of all time. It’s a perfect blue-red hue, so it’s flattering on almost everyone. With just one swipe, it effortlessly manages to look fresh or retro.

Price: $33.00

Where to Buy: Sephora Singapore

7. Urban Decay Cosmetics

Loud, sparkly, colourful and rebellious, Urban Decay Cosmetics calls out to our inner wild child. Their endless selection of cosmetics is as mesmerising as it is functional– think powder-soft eyeshadows and rich lipsticks! If that’s not impressive enough, they also offer skin products that weigh close to nothing. Cakey and greasy foundation is nonexistent in the world of Urban Decay. Also, let’s not forget their amazing setting sprays that ensure your makeup lasts throughout the day.

Product to check out: Urban Decay Eyeshadow Primer Potion Tube

No other liquid eyeshadow primer on the market delivers an application as smooth as The Urban Decay Eyeshadow Primer Potion. It is made for long-lasting wear. All day and night long, it holds eyeshadow in place without fading or creasing. Once you start using this product, you won’t feel right wearing eyeshadow without applying it first.

Price: $38.00

Where to Buy: Sephora Singapore

8. Clinique

Hailed as the first in line for cosmetics and skincare in the US, Clinique is available in 130 countries worldwide. Its products are hypoallergenic and designed for acne-prone skin. Often, girls with sensitive or bad skin face a dilemma: Go out barefaced with terrible complexion on show, or perpetuate breakouts caused by concealing blemishes? Clinique’s makeup line will do the job of the latter without furthering the damage. On another note, nip the problem in the bud by looking at what their skincare line may have in store.

Product to check out: Clinique Beyond Perfecting Foundation and Concealer

This lightweight foundation makes your complexion flawless for an entire day. It lasts through sweat and humidity so your makeup stays put during extreme weather.

Price: $109.77

Where to Buy: Shopee Singapore

9. Etude House

In the last decade, Korean beauty has exploded and took the world by storm. Popular among teenage girls and young women, Etude House evokes youthful girlishness. Their concept of ‘Princess’ is reflected in their peachy colours and how their physical stores are designed to resemble dollhouses. Apart from their emphasis on anti-ageing and offering good coverage, there’s no surprise why Etude House is one of the top Korean Beauty brands in Singapore. They’re just wayyyyyyy too precious to miss.

Product to check out: Look at my Eyes Eyeshadow

These formulation and colour selection of these eyeshadows are impressive! They add just the right amount of shimmer to your eyes and have shades to suit any makeup theme.

Price: $7.90-11.90

Where to Buy: Etude House Singapore

10. Esteé Lauder

Established in 1946 by Mrs Esteé Lauder, her brand of the same name oozes elegance and refinery. She was motivated by the idea that every woman could be beautiful. Since then, Esteé Lauder has built itself a respectable image where their products do not compromise aesthetic for well-being. When applied on the face, they are lasting, finish smoothly and provide good coverage. At the same time, they are oil-free and hydrating. Now you can leave your skin in reliable hands to look pretty and be healthy at the same time.

Product to check out: Estée Lauder Pure Color Envy Sculpting Lipstick

Estée Lauder’s lipstick collection comes in so many colours with over 30 shades to choose from. It is even made with a Time-Release Moisture Complex that keeps lips hydrated throughout each wear. These rich and intense pigments are a must-have for lipstick lovers.

Price: $52.00

Where to Buy: Sephora Singapore

11. Benefit Cosmetics

Benefit Cosmetics have stolen hearts with their cheeky, retro-themed designs and quirky names. Famous Youtube makeup gurus like Jeffree Star, Patrick Star and Manny MUA are huge fans. Some of their items have amassed cult followings, namely the Hoola Matte Bronzer and the Pore-fessional Primer. In 2014, the Hoola Matte Bronzer was named the best beauty product of the year by Nylon Magazine. Later, it appeared on the list of Top 10 Best Bronzers of 2018 by Vogue Magazine. It was announced that it outsold any other bronzer in both Britain and the United States.

Product to check out: Benefit Hoola Matte Bronzer

This soft bronze matte powder gives your face a healthy, natural looking tan. Dust it lightly across cheeks, chin and forehead to bring a warm tan to your skin. Use Hoola for a year round healthy tan, or to define the angles of your cheekbones on occasion.

Price: $53.00

Where to Buy: Sephora Singapore

12. Bobbi Brown

Another veteran player, Bobbi Brown, has been in the scene since 1980. Back then, it was well-received and took off fast as the products contrasted against the bright and harsh tones ubiquitous in makeup during that era. Unlike them, Bobbi Brown utilised moderate and nude colours that gave rise to a distinct makeup style. It was modest, classy, and a look that became highly sought after, even up till today. Thanks to Bobbi Brown, the makeup industry was revolutionised, otherwise we’d still be strutting around with garish hues on our faces all day.

Product to check out: Bobbi Brown Skin Long-Wear Weightless Foundation SPF15

This foundation is made with marine sugar cane and natural mineral powders. This helps to control oil and excess shine for a mattified complexion that lasts forever.

Price: $98.00

Where to Buy: Shopee Singapore

13. Laneige

Laneige debuted in 1994. Since then, this skincare and makeup brand has dedicated itself to bringing out the inner charm and confidence of women everywhere by providing them with skin as glowing and bright as snow. The word ‘La Neige’ translates directly to ‘The Snow’ from French. Although they may be more recognised for their skincare items, their cosmetic products are innovative and user-friendly. They place emphasis on convenience, where a number of their items are multi-functional!

Product to check out: Laneige BB Cushion

This BB powder has excellent pore control, and it makes skin look clear and bright as the puff evenly deposits all over the face. For 12 hours, it brightens and moisturises for perfect all day wear.

Price: $59.00

Where to Buy: Sephora Singapore

14. Innisfree

Innisfree’s makeup products are easy on the wallet and SO ADORABLE. The components of their items are said to be sourced from Jeju Island, so you can look cute while reaping the benefits of nature. Obtaining the ingredients via local communities does not disrupt the habitats and creates jobs for the locals! Innisfree is also an eco-friendly brand which encourages helping the environment by implementing campaigns. They are inclusive and boast a wide range of products catering to different skin needs.

Product to check out: Vivid Cotton Ink 

Straight out of the tube, this feels mousse-like and lightweight on lips. As the hours pass, you’ll notice the matte liquid lipstick won’t drain moisture from of your lips due to the avocado and mango seed oils. It results in a strong, long-lasting stain.

Price: $15.00

Where to Buy: Innisfree Singapore

15. Maybelline

Maybelline New York is DYNAMIC. They began with modest origins as a small, family-owned business, and today they are the No.1 colour cosmetics company in the world. Bringing trends from the catwalk to the sidewalk, they make style accessible such that EVERYONE can be trendy. Maybelline does not only seek to beautify. They empower women to make a statement and explore different looks. By flaunting their creativity and individuality, confidence is gained. Of their collection, Maybelline’s super star creations have to be their volumising mascaras.

Product to check out: Maybelline Great Lash Waterproof Mascara

Great Lash has been a best-seller for Maybelline for nearly 50 years. It is ophthalmologist-tested and hypoallergenic, so it’s safe for contact lens wearers and those with sensitive eyes to use. The classic bristled brush allows for stacking coats without clumping up your lashes. Yes, it also waterproof to boot.

Price: $21.90

Where to Buy: Watsons Singapore

16. Nyx Cosmetics

NYX Cosmetics has an extensive line of makeup products and incredible formulas that rival those of higher priced lines. At ridiculously cheap prices, NYX presents items of wonderful quality. This is every beauty and makeup lover’s playground, granting the freedom to experiment without breaking the bank. The eyeshadow pencil in “milk” is a cult favourite for using under eyeshadows to help make the colours REALLY pop.

Product to check out: NYX Jumbo Eye Pencil in Milk

The glide on this product is incredibly smooth, whether you are using at on the waterline or on a lid as a shadow base. It is also more pigmented than most whites, works best as an eyeshadow base and lasts a long time.

Price: $5.51

Where to Buy: Amazon Singapore

17. Tarte Cosmetics

Tarte Cosmetics are cruelty-free and gluten-free. They are also made without harmful ingredients such as parabens, mineral oil and sulfates. Their range of cosmetics is HUGE and comes in countless shades, all in gorgeous packaging. Cute, considerate and leaving customers spoilt for choice, Tarte Cosmetics has it all. Best-selling items include their Amazonian Clay Full Coverage Foundation SPF15 and their Shape Tape Concealer. These have been praised as foolproof to use.

Product you should check out: Amazonian Clay Full Coverage Foundation SPF15

It’s a full-coverage foundation that’s so easy to apply, it’s impossible to mess up. The Amazonian Clay essence is nature’s most vital ingredient for better, longer, truer wear. It is also richly laden with Vitamin E and mineral pigments, a natural anti-inflammatory emollient and antioxidant that will soothe and soften skin.

Price: $55.31

Where to Buy: Amazon Singapore

18. 3CE

3CE is a popular Korean cosmetics brands of Style Nanda. 3CE is one of the most Youngers and most fun brands on the block known for their trendy and innovative makeup products that are in cute packagings. They deal with nail polishes, eye makeup and much more.

Product you should check out: Full Cover Concealer

The 3CE Full Cover Concealer has received many good reviews on sites like Makeupalley and etc. The texture of this concealer is not only lightweight but it also provides you with good coverage that also brightens your undereye area as you use it.

Price: $29.00

Where to Buy: Sephora Singapore

19. Candela Cosmetics

The brand Candela cosmetics was founded by beauty blogger Erin Alessandra Jung when she was pursuing her studies in Singapore. The reason she started this makeup line is because she could not find appropriate makeup products to suit her sensitive skin, hence launching her own line with organic derivatives without harsh chemicals. Not only that, her products are also vegan, handmade and cruelty-free.

Find out more about Candela Cosmetics here

20. Faux Fayc

Faux Fais creates makeup that caters to the Asian market in a humid climate like Singapore. The co-founders of the brand, Eileen Poh and Yuan Ng started this line in 2014.

Product you should check out: Fauxlash Mascara Duo

This mascara is a black volumising and lengthening fibre mascara that has been specially designed for Asian eyelashes. This long-wearing mascara provides your lashes with an extra volume that keeps your lashes curled up and plumped without it being clumpy.

Find out more about Faux Fayc here

21. Liht Organics

Pronounced “light” not “litt”, this brand is a local Singapore bran that was created out of necessity. The founder of this brand, Nerissa Low had her share of struggles with acne before she switched up to an all-organic skincare before her acne concerns totally cleared up. Hence, she decided to launch her own line of beauty products in Singapore that contains 90 percent of organic ingredients.

Product you should check out: Youth Elixir Liquid Foundation

This foundation is a lightweight foundation that provides you with full coverage and it lasts all day long! Additionally, it is packed with beneficial ingredients such as Aloe Barbadensis and Rosemary Extract that helps heal and nourish your skin.

Find out more about Liht Organics here

22. Handmade Heroes

Handmade Heroes offers skincare and makeup products that does wonders for your skin. It was founded in 2014 by Lynsey Lim and has been well-known ever since. This PETA-certified cruelty-free and vegan brand gets its inspiration from Asian beauty practices and also uses natural ingredients such as charcoal, hibiscus, coconuts, turmeric, and rice for the betterment of your skin.

Product you should check out: Cocoa Friggin’ Fantastic Lip Tint

These lip tints by Handmade Heroes are perfect for a much natural and casual look. They are in fact lipsticks that only accentuate the beaut of your lips. Additionally, they are also made out of organic virgin coconut oil and cocoa butter that helps keep your lips moisturised and soft throughout the day.

Find out more about Handmade Heroes here