The best serum is like a daily beauty vaccine that fights particular skin concerns with super-concentrated ingredients. Some can fight pigmentation or dark spots. Others can make pores look smaller and your skin look smoother — like you’re walking around with a permanent Instagram filter.

So what serum should you use for your skin concern? Here’s what to look for, and some top recommendations from our Beauty Insider 2019 awards!

Pick a Serum for your Skin Type

The first thing you need to consider when you pick a serum is your skin type.

If you have oily skin, look for a serum that will clear your pores and prevent acne. Some of the best ingredients are salicylic acid, glycolic acid and ascorbic acid.

If you have dry or irritated skin, look for hydrating ingredients like hyaluronic acid, plant or marine extracts that can restore the skin barrier, and healing ingredients like Vitamin E.

To fight ageing, look for ingredients like ascorbic acid (Vitamin C),, retinoids (or its gentler and more natural alternative, bakuchiol), squalane and plant extracts that encourage healthy cell growth.

Best Brightening Serum for Fair and Healthy Skin

A lot of brightening and whitening products use harsh chemicals that bleach your skin. So even if you lighten your complexion, you also end up damaging it. Your skin becomes irritated, red, and (because it’s so weak) more prone to pigmentation. You may also be sensitive to whitening ingredients like hydroquinine, especially if you have dry or sensitive skin.

best serum
Beauty Insider 2019 Awards: Best Brightening / Lightening Serum

Here’s a gentler way to brighten your complexion: BSKIN Smart Skin Science White Glow Enriched Brightening Serum. It fights pigmentation with natural ingredients like kojic acid, green tea and arbutin. While it may take longer to see results, you avoid damaging your skin. In fact, these extracts can even strenghten your skin, so it becomes fair and glowing with health!

The serum is also clinically proven to brighten the skin and fight pigmentation. Check out these results from a clnical trial conducted in Semyung University in Korea:

Best Anti-Ageing Serum for Firmer Skin

Fight sagging and fine lines with a serum that improves your collagen levels. With regular application, your skin will look younger more defined — especially around the cheekbone, jawline. and around the eyes.

We recommend Celmonze Collagen Peptide Ultracare Filler, an award-winning serum that uses natural plant extracts to firm and tone the skin.

best serum anti-ageing
Beauty Insider 2019 Awards: Best Anti-Ageing Serum

Celmonze Concentrated Peptide Ultracare Filler uses a special Milk Peptide Complex. Peptides are the building blocks of your skin, and send signals to your skin cells to produce more collagen.

You can find peptides in many skincare products, but some dermatologists believe that they’re most effective when they’re in serums. “Not only will these contain a higher concentration of peptides, they’re also better able to penetrate the skin than thicker moisturizers,” says Dr. Dhaval Bhanusali.

Aside from its peptide complex, this serum contains which Chinese traditional herbs like gingko biloba. This has antioxidants that can neutralize free radical from pollution, sun exposure and stress.

Best Serum for Rough, Damaged Skin

Even if you don’t usually have dry skin, your skin can become dry (and later on, rough and dull-looking) because of stress, lack of sleep, and sun exposure.

Moisturizing isn’t enough. You need a serum that can gently remove dead skin cells while healing and strengthening your skin. We recommend So’Senz Serum Lumiere.

best serum 2019 awards
Beauty Insider 2019 Awards: Best Facial Serum, Reader’s Choice

This multi-tasking serum has a unique blend of ingredients that can make your skin smooth, soft and healthy again.

It’s packed with antioxidants and nutrients from brown algae extract and gotu kola extract, to help fight the damage from sun exposure and stress. The bakuchiol is a natural alternative to retinol that gently exfoliates and restores collagen and elastin. It’s also hydrating. Combined with squalane (one of our favourite moisturizing ingredienst!) your skin will feel soft and smooth in no time!

But that’s not all. So’Senz Serum Lumiere can also brighten and even out your complexion, because of the special form of Vitamin C that’s easy for your skin to absorb.

Use this serum to revive stressed out skin, or fight anti-ageing routine as early as your 20s.