Leading Japanese Beauty Brand Utena Debuts In Singapore

Categories : Masks, Scoop

Beauty connoisseurs, brace yourselves for a treat: leading Japanese beauty brand Utena has launched in Singapore! You’ve probably seen the evidence of J-beauty’s global domination, from pop-up shops to haul videos by your favourite beauty vloggers. With our affection for all things beauty, there’s something about this crop of jelly-infused products that’s got it all right. So when we heard whisperings of the Utena’s upcoming jelly essence range, we could only dream of what lavishness was in store!


Utena’s star product, the Premium Puresa Golden Jelly Series is all about bringing skincare essentials that work harmoniously together. The series was first launched in Japan four years ago and has since won numerous and reputable awards. The jelly texture also makes it easier and more comfortable to apply, as the mask has comparatively minimal drips. As it is a premier ingredient for hydration, this rich jelly-type lotion acts as a booster to deeply hydrate and nourish the skin. Thanks to their new formulations and promise of an envious glow, these trendy jelly masks are here to stay!

More impressively, though, is the number one best-selling golden jelly mask in Japan: the Premium Puresa Golden Jelly Mask. Iis a luxurious, moisturising product containing one of the highest-known concentration of beauty serum in a mask. To add to that appeal, this high-quality sheet mask is free of artificial fragrance, artificial colourant, mineral oils, alcohol, silicon, and UV absorbers. With all the benefits, our skin is craving whatever flawlessness wonder Utena has to offer. Needless to say, our wallets are ready.


Get ready to stock up on these cult-favourites intended to leave you with revitalised skin that looks and feel rich. Utena’s range is now available in selected Watsons stores; departmental stores Yue Hwa, Welcia-BHG, Tokyu Hands, Don Don Donki, Metro Singapore; and e-commerce platforms Shopee, Lazada, Redmart and its official e-commerce platform, Qoo10.

For more information about the brand, click here.