{"id":35274,"date":"2018-03-06T15:23:38","date_gmt":"2018-03-06T15:23:38","guid":{"rendered":"https:\/\/beautyinsider.sg\/?p=35274"},"modified":"2018-10-25T05:39:29","modified_gmt":"2018-10-25T05:39:29","slug":"schwarzkopf-120-years-great-hair-days","status":"publish","type":"post","link":"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/","title":{"rendered":"Schwarzkopf \u2013 120 Years of Great Hair Days!"},"content":{"rendered":"

\"Schwarkzopf\"<\/p>\n

Schwarzkopf, as the pioneering brand since 1898, reinvents itself with the\u00a0#CreateYourStyle\u00a0campaign\u00a0and\u00a0four hair looks as it celebrates its 120th anniversary. Since June 2017,\u00a0Schwarzkopf has collaborated with an international pool of around 50 different influencers, including Anna Maria Damm from Germany and Adam Gallagher from the US, aiming to create authentic content with authentic people. The focus of the four looks is on hair structure, which can be individually changed with Schwarzkopf colorations, nurturing shampoos, repairing conditioners, hair foam, gel or hairsprays \u2013 all depending on your mood.<\/p>\n

\u00a0FOR HAIR CARE<\/strong><\/p>\n

\"Schwarkzopf\"<\/p>\n

From left to right:
\nSchwarzkopf Extra Care Hydro Collagen Shampoo, $11.90 for 400ml
\nThis Marine Collagen-enriched shampoo restores moisture levels and smoothness of hair. Formulated with Hyaluronic Acid and Liquid Keratin as well, it allows dry hair to achieve maximum moisture absorption and reduced hair breakage. It is a very mild shampoo and can be used every day that gently cleanses the hair without sucking the moisture out of it. It imparts natural shine to hair making it soft and silky.<\/p>\n

For more information about the product,<\/span> click here<\/a>.<\/p>\n

Schwarzkopf Extra Care Hydro Collagen Express Repair Spray, $18.90 for 150ml
\nThe state-of-the-art pH 4.5 formula with Marine Collagen & Hyaluronic Acid\u00a0optimizes\u00a0moisture absorption and retention, making hair tangibly smoother and shinier. It is\u00a0formulated to perfectly rebalance the hair\u2019s moisture levels.\u00a0 The special moisturizing formula contains two key ingredients; Collagen and Hyaluronan. Collagen recovers the hair\u2019s elasticity making it tangle free and easy to manage, therefore leaving it with a healthy shine.\u00a0Hyaluronan recharges the hair with essential moisture without overburdening it.<\/p>\n

For more information about the product,<\/span> click here<\/a>.<\/p>\n

Schwarzkopf Extra Care Ultimate Repair Intensive Mask, $14.90 for 150ml
\nThe high-performance formula enriched with 3X Concentrated Liquid Keratin precisely repairs hair damages and refills hair cuticle. The hair structure is ultimately restored.<\/p>\n

For more information about the product,<\/span> click here<\/a>.<\/p>\n

 <\/p>\n

\u00a0FOR HAIRSTYLING AND HAIR COLOUR<\/strong><\/p>\n

\"Schwarkzopf\"<\/p>\n

From left to right:
\nSchwarzkopf got2b VOLUMANIAC Bodifying\u00a0Mousse, $12.50 for 226g
\nGo crazy with insane volume from root to tip with\u00a0got2b VOLUMANIAC Bodifying Mousse.\u00a0For when you need the extra boost of body and volume to take your style to new heights. Create insanely voluminous styles with got2b volumaniac bodifying mousse and give your hairstyle a crazy volume boost from roots to tips. Enjoy up to four times more full-bodied and lasting volume with dramatic hold.<\/p>\n

For more information about the product,<\/span> click here<\/a>.<\/p>\n

Schwarzkopf Natural & Easy in Hazelnut Red, $16.90
\nDeveloped with 4 natural TCM ingredients (green tea, goji berry,\u00a0Showu\u00a0root and Liqi fruit), this ammonia-free hair dye uses plant extracts that deeply nourishes your hair while\u00a0coloring. It also delivers perfect, natural-looking grey coverage up to 50% grey hair. It is the 1st non-ammonia permanent\u00a0colorant\u00a0for intense yet natural-looking\u00a0colors\u00a0in just one step.<\/p>\n

For more information about the product,<\/span> click here<\/a>.<\/p>\n

 <\/p>\n

GET TO KNOW THE HAIR EXPERT BEHIND SCHWARZKOPF LOOKS 2018\u00a0 \u2013 ARMIN MORBACH<\/strong><\/p>\n

\"Schwarkzopf\"<\/p>\n

Pictured above: Schwarzkopf Global Trend Ambassador, Armin Morbach.<\/p>\n

Resident hair expert and trendsetter at Schwarzkopf since 2007,\u00a0Schwarzkopf Global Trend Ambassador,\u00a0Armin Morbach, staged and photographed the Schwarzkopf Looks 2018 as part of the\u00a0#CreateYourStyle\u00a0campaign. “It\u2019s about authenticity, showing personality, promoting diversity and loving your own looks,” says Morbach. For Schwarzkopf’s 120th anniversary, Morbach drew inspiration from the international music scene, fashion shows as well as social media platforms such as Instagram to express a new self-confidence, in which hair and beauty play an even more important role than before.<\/p>\n

Armin Morbach is also available for email interviews or for quotes and expert tips on hair care.<\/p>\n","protected":false},"excerpt":{"rendered":"

Schwarzkopf, as the pioneering brand since 1898, reinvents itself with the\u00a0#CreateYourStyle\u00a0campaign\u00a0and\u00a0four hair looks as it celebrates its 120th anniversary. Since June 2017,\u00a0Schwarzkopf has collaborated with an international pool of around 50 different influencers, including Anna Maria Damm from Germany and Adam Gallagher from the US, aiming to create authentic content with authentic people. The focus […]<\/p>\n","protected":false},"author":1,"featured_media":35285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[8312],"tags":[2441,2487,119,1872,13126,13127,7600,7737,13128,2446,1809,2314,6585,9532,10687],"brand-category":[],"attribute_category":[],"ingredient":[],"acf":[],"yoast_head":"\nSchwarzkopf \u2013 120 Years of Great Hair Days - Hair Expert<\/title>\n<meta name=\"description\" content=\"Schwarzkopf, as the pioneering brand since 1898, reinvents itself with the\u00a0#CreateYourStyle\u00a0campaign\u00a0and\u00a0four hair looks as it celebrates its 120th anniversary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beauty Insider Journalist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/\",\"url\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/\",\"name\":\"Schwarzkopf \u2013 120 Years of Great Hair Days - Hair Expert\",\"isPartOf\":{\"@id\":\"https:\/\/beautyinsider.sg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/beautyinsider.sg\/wp-content\/uploads\/2018\/03\/Schwarzkopf-Key-Visual-\u2013-Sleeping-Glam.jpg\",\"datePublished\":\"2018-03-06T15:23:38+00:00\",\"dateModified\":\"2018-10-25T05:39:29+00:00\",\"author\":{\"@id\":\"https:\/\/beautyinsider.sg\/#\/schema\/person\/c7017a366af90e5ecc9ab7621c0c65d0\"},\"description\":\"Schwarzkopf, as the pioneering brand since 1898, reinvents itself with the\u00a0#CreateYourStyle\u00a0campaign\u00a0and\u00a0four hair looks as it celebrates its 120th anniversary.\",\"breadcrumb\":{\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/#primaryimage\",\"url\":\"https:\/\/beautyinsider.sg\/wp-content\/uploads\/2018\/03\/Schwarzkopf-Key-Visual-\u2013-Sleeping-Glam.jpg\",\"contentUrl\":\"https:\/\/beautyinsider.sg\/wp-content\/uploads\/2018\/03\/Schwarzkopf-Key-Visual-\u2013-Sleeping-Glam.jpg\",\"width\":3000,\"height\":2178,\"caption\":\"Haircare\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beautyinsider.sg\/schwarzkopf-120-years-great-hair-days\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/beautyinsider.sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scoop\",\"item\":\"https:\/\/beautyinsider.sg\/category\/scoop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Schwarzkopf \u2013 120 Years of Great Hair Days!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beautyinsider.sg\/#website\",\"url\":\"https:\/\/beautyinsider.sg\/\",\"name\":\"Beauty Insider\",\"description\":\"Discover. 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