Founded in 2009, ILASH is a beauty brand based in the USA that focuses on affordable products to improve one’s eyelashes, eyebrows and hair through high-quality formulas. Their main aim is to create products with multivitamins and hydrating ingredients like Aloe Vera gel and Glycerine that have been proven to be effective to improve healthier hair strands. Their most iconic product is their original ILASH Eyelash Conditioning Serum that has gained many followers that swear by it, especially those who have naturally thin and short lashes. Studies have shown noticeable enhanced change in lash volume after only 3 weeks. ILASH products are PETA certified cruelty-free and are tested safe by dermatologists and ophthalmologists.