Mutenka Brand Philosophy – Since 1983
HABA stands for Health Aid Beauty Aid, the founding principle of HABA. HABA believes in beauty from the inside- out: the concept that the right skincare and healthcare will lead to a better life.
Mutenka means additive-free in Japanese. HABA gives top priority to safety by choosing not to include any additives in our products. All HABA products are free of parabens, fragrances, mineral oils, chemically synthesized tar colours and petrochemical surfactants. These are common additives in other brands’ products that can cause skin irritation and allergic reactions. HABA only uses ingredients that are safe and healthy for the skin.