Allure Skincare strives to become the most trustworthy and supplier of equipment and product in Singapore. They also care about the relationship they have with their stakeholders such as customers, staff and suppliers. Therefore, they have core values that stand for H.E.A.R.T. As the brand values honesty and integrity, it also values the efficacy of their products and treatments. They believe in aids in marketing, relationship-focused and value training and skill.