BaByliss is a hairstyling brand that has perfected its expertise, by developing products and technologies that continually sought to offer better performance, precision, and protection.

From the very first curling iron created in 1961, to the Curl Secret created in 2013, BaByliss’s mission has always been to create and offer innovative beauty tools designed to meet modern needs, suitable for everyone to use daily and create attention-grabbing hairstyles with ease.

With over 55 years of experience in the hair and beauty industry, BaByliss guarantees to only offer the best products from the brand, and vows to continue creating innovative, high-performing hair tools designed for specific purposes and specific hair needs.