Biotherm makes its debut with Bio-Main which still exists in the catalog today in the 1950’s. During the 1960s the brand developed several targeted skincare solutions to address specific needs, including its first sun cream and its first slimming cream.
In 1968, Biotherm introduces Bio-Buste Suractive on the market, its first breast firming cream.Biotherm is a French luxury skin care company owned by L’Oréal under the Luxury Products division. Biotherm was acquired by L’Oréal in 1970.
Biotherm originated from mineral water. In early 20th century, the French biologist Mme Jeanine Marissal discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator.
She applied for intellectual property rights on this discovery. In 1952, intellectual property rights was acquired and she used it in skin care products. Thus, therm in Biotherm comes from thermal plankton, an ingredient found in all Biotherm products. Bio comes from the profession of the founder biologist.
Biotherm’s Water Lovers platform commits to the preservation of the Earth’s waters
and aquatic life. The world’s waters are the blue heart of the Planet. Covering 70% percent of the Earth, they control our climate and produce 50% of the oxygen we breathe.
They are also home to 80% of all life forms whose unique and powerful properties are key to the future of science, medicine, and energy. They are our future. And yet today, our oceans, rivers, and lakes are under threat from climate change, pollution, overfishing, and acidification. To preserve the beauty from the deep, we need to act. Fast.