Briogeo is a clean and cruelty-free haircare brand that provides texture-specific products to resolve hair problems such as managing frizzy hair or repairing chemically damaged hair. It offers high-performing and nature-derived ingredients that have the benefit of delivering visible outcomes. The haircare brand does not include ingredients tagged in the 6-free™, namely: Sulfates, Silicones, Parabens, Phthalates, DEA, and Artificial Dyes.

Briogeo is best known for its personal touch. It provides a haircare quiz that helps customers build their perfect hair care routine that suits their specific hair type and needs. The brand is focused on resolving problems based on what the hair needs rather than one’s skin colour.

Briogeo was founded by Nancy Twine. Since the age of 5, she had already been experimenting with different natural ingredients to create beauty products. Her grandmother, their town’s beauty expert, helped her create hair care products whenever she paid her a visit in West Virginia.

Briogeo got its name from blending an Italian and Latin word. The name comes from the Italian word “Brio” and the Latin word “Geo.” Brio means “bright and lively” while Geo means “Earth.”