AJU Cosmetics was founded 50 years ago in Seul. It aims to help people, thus its main phylosophy is philanthropy. A happy world comes through young people and people with a beautiful skin. AJU Cosmetics is currently managed by Gyu Young Moon, who completed his doctorate in Integrated Sciences & Technologies field and used the consequent knowledge in 2007 to forge the Buriel brand.

Buriel repairs the skin damaged by external factors and aims to provide the consumers with skin regenerating and anti-aging products that protect the skin’s pH and moisture balance.