Fresh is a natural skincare brand developed by modern science and honed by traditional beauty rituals. It had its small beginnings in Boston, New York by couple  Lev Glazman and Alina Roytberg in 1991. Inspired by nature, this collaboration led to the creation of unique products, consumers did not know they cannot live without.  

The first product the couple created was a personally hand-wrapped soap. Today, Fresh offers masks, scrubs, fragrances, sunscreen, lip treatments and skincare made with potent natural ingredients that produce effective results.

Fresh’s ideologies are shaped by Lev and Alina. It does not limit itself to endless possibilities — it is boundless curiosity. This skincare brand is continuously searching for what is beyond expected pleasures, natural ingredients from all over the world, or the experience of generosity. Fresh believes that “Where fresh goes, beauty follows.”