Hourglass is a cruelty-free luxury cosmetics. It offers a line of vegan cosmetics committed to protecting animals. It supports the Nonhuman Rights Project, a U.S. organization that provides justice for animals by securing its basic rights.

Hourglass is committed to providing innovative luxury products for different complexions and skin colours that can be used with no effort. It uses the latest scientific breakthroughs to formulate its products and refine packaging designs beyond the expectation of how it should look, feel, and perform.

Hourglass’s mission is to create uncompromised product performance while committing to animal rights. 5% of annual profits from their Unlocked ™ products sold globally are donated to the Nonhuman Rights Project. In December 2020, this beauty brand had successfully reformulated all the products that use animal-derived ingredients.