Ice’s Secret was introduced in 2012 by IceMichelle, who has over 20 years of experience in the beauty industry when she noticed a lack of products designed specifically for our humid SouthEast Asian weather in the skincare market. It was subsequently awarded Singapore’s Most Innovative Brand Award in 201 5. After treating her acne-prone, sensitive skin with just Ice’s Secret, Quinn transformed Ice’s Secret from a professional – use the brand in her family’s boutique spas into www.icesecret.co – an online company launched in April 2020 to help people achieve radiant, healthy complexions.