Jane Iredale is a beauty and skincare brand, founded by Jane Iredale herself in 1994. Jane started the brand with the vision that makeup should enhance the face, but also protect and nourish it. Makeup that was actually good for the skin.
The brand began with one product, the Amazing Base foundation, which is currently still one the best sellers to this day. The brand won the favor of dermatologists and beauty enthusiasts, and became a trusted beauty brand. Jane Iredale has since then expanded its range of products.
Jane Iredale strongly believes that “caring and loving your consumers is the way for them to care and love you in return”, which is the heart behind the brand’s motivation to provide only the highest quality of skincare and beauty products to the market.