Kat Von D Beauty was the outcome of a collaboration between Sephora and creator Kat Von D, in 2008. Initially, the goal was to create four red shades of lipsticks.

After being in the beauty industry for ten years, Kat Von D Beauty has now become one of Sephora’s most successful brands.

Kat Von D Beauty describes itself as “a creative outlet” for all beauty enthusiasts, whether they are beginners or professionals, and strives to offer high-quality makeup products. Kat Von D Beauty is also a brand that strongly advocates for creating makeup products that are cruelty-free and animal-friendly; committed to offering products that are vegan and completely free of any material derived from animals.