Prada is more than just a fashion brand. Over the years, Prada has become an icon in the beauty industry coming up with the best fashion styles as well as fragrances like Prada Candy Florale and La Femme Prada Intense.
The brand’s iconic trademarks, which are readily recognized around the world, incorporate the Savoy coat of arms and Savoy figure-of-eight knot, reflecting its heritage as an official supplier to the former Royal family of Italy. Introduced in the 1980s, Prada’s famous black nylon bag with the signature triangle logo has been an enduring classic, with both the nylon bag and the logo becoming icons in the brand’s history.
Prada brand represents the best of Italian culture and tradition, sophisticated style and uncompromising quality, and as one of the most innovative fashion brands it is capable of re-defining “the norm” and setting new trends. Prada also captured the attention of literary and cinematic audiences when the novel “The Devil Wears Prada” was first published in 2003, and then was made into a movie in 2006.
Prada brand’s distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques.