Inspired by “Selene” and “Venus” the goddess of the moon and love respectively, Selenus reimagines traditional natural remedies like Mugwort or Artemisia and formulates them into safe, functional and affordable skincare and cosmetics. In ancient mythology, the Moon is a feminine symbol and a representation of nature and the rhythm of time as embodied in its phases. Eschewing harmful, unsustainable and artificial ingredients, “Selenus” at once, personifies the importance of harmony with nature, mindfulness and self-love in every bottle and jar.