Shiseido is a world-renowned Japanese beauty brand that believes that beauty is not an image, it is a feeling and when it is shared, all could imagine a world that is, quite simply put, better.
They appreciate beauty in diversity and throughout all of humankind. They realize there is still unpleasantness to be found, so they see beauty as an antidote, a place to retreat, a feeling worth sharing – they believe beauty is the unifying source.
The history of Shiseido is not merely a story about products and services; it is a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.
Shiseido opened its first research center in Japan in 1916. The company was committed to redefining beauty and discovering new technology and methodologies to embrace beauty from the inside out. Due to its devotion, there are now research centers in China, Thailand, USA, and France. Shiseido has become an authority on skin and skincare and a leader of basic research in dermatology.