Say NO To Brassy, Warm Tones In Your Blonde Hair With Purple Shampoo

What in the world is purple shampoo? Well, it’s exactly like it sounds. Shampoo that is purple. But don’t worry, it’s not strong enough to actually dye your hair purple. Whether you’re a natural blonde, salon, box dye blondie or even a brown hair gal, violet-tinted shampoo can keep your light hair looking bright instead of brassy. Brassy hair is when your blonde hair loses its brightness and cool tones, and instead has unwanted warm undertones. Purple shampoo is the most valuable participant in your hair-care routine when it comes to getting rid of brassiness. With that, Beauty Insider is listing out the best purple shampoos for your brown hair that we have personally picked out.

What Is Purple Shampoo?

If you want to keep your blonde locks looking as freshly dyed as ever, purple shampoo will be your best friend when it comes to getting rid of brassiness. Although purple hair products are mostly used by purple shampoo, masks and conditioners those with silver or blonde hair, it can actually help neutralise undesirable tones in certain brown or black hair, keeping your colour in tact for much longer.

It can not only help tone colour-treated hair but it can also give you brighter, healthier-looking locks with the correct regimen. With that, we’ve outlined all you need to know about purple shampoo for darker hair, including how to include it into your hair care routine in the sections below.

How Does Purple Shampoo Work?

Purple shampoos contain a purple or violet tint, as the name indicates. But what is the purpose of purple shampoo? What are the benefits of using this product to get rid of brassy undertones in your hair?

Let’s go back to elementary school when the colour wheel was first introduced to us in art class. Purple and yellow are complementary colours because they are on opposing sides of the colour wheel. Complementary colours neutralise each other, as you may recall from elementary school. In the same vein, purple shampoo works to counteract any yellow or red tones in your hair. The result? Your tresses will look as bright and vibrant as when you first left the salon!

How To Use Purple Shampoo?

Purple shampoo isn’t something you’ll need to use every day. You may use it in place of your normal shampoo one to three times each week, or just as a refresher when you detect brassiness creeping in.

Additionally, you should always use your purple shampoo with a purple conditioner to get the most out of it. Simply follow the product’s directions and let the purple pigments do their thing.

Moreover, if you want to add something a little extra, include a purple toning mask in your hair care routine. It’s a five-minute treatment that aims to minimise brassiness once a week. When you’re in need of a hair-boosting lifesaver, reach for it!

The Best Purple Shampoos In Singapore

1. L’Oréal Professionnel SE Magnesium Silver Shampoo

L’Oreal Professionnel SE Magnesium Silver Shampoo is a clarifying and shining shampoo for white, grey, and light blonde hair. It nourishes and protects the hair fibre while neutralising undesirable yellow tones and maintaining a natural blonde or white hue. It includes magnesium and anti-yellowing chemicals to help combat dull and brassy tones while also emphasising the wonderful beauty of grey, white, and light blonde hair. This nourishing shampoo has a dark purple hue and is formulated with magnesium and necessary amino acids to enhance and revive grey, white, blonde, and ashy tones.

Why we love it:

• Provides salon finished colour care hair
• Contains magnesium that cancels yellow
• Nourishes and protects the hair

Price: $30

Where to buy: Lazada

2. Sachajuan Silver Shampoo

Sachajuan Silver Shampoo contains pigments that counteract and neutralise yellow and gold tones in the hair. The pigments provide volume to the hair as well as a fresh shine. Hair is left moisturised, with improved gloss and stability, thanks to UV protection and Ocean Silk Technology.

Moreover, the mixture is made up of algae and other custom-made components that have a hair-healing effect. Sachajuan uses this technology to develop formulas that offer hair great shine, volume, stability, and care without making it heavy.

Why we love it:

• Contains an algae complex formula
• Counters brass
• Makes hair look voluminous

Price: $38.00

Where to buy: Sephora

3. Fudge Clean Blonde Damage Rewind Violet Toning Shampoo

Fudge Clean Blonde Damage Rewind Purple Toning Shampoo can help you reclaim your blonde. This shampoo includes violet micro-pigments that help to neutralise brassy or yellowish tones in your hair, giving you that desired tone that everyone will covet. It also employs Opti-PLEX technology to repair and strengthen damaged dry hair. As a result, giving you well-balanced, healthy hair without the use of harsh chemicals.

Why we love it:

• Neutralises yellow tones and brassiness
• Has a good scent
• Suitable for damaged and dry hair

Price: $43.91

Where to buy: Amazon

4. Infuse My. Colour Platinum Shampoo

Maintaining grey or silver hair may be difficult. Using Infuse My. Colour’s Platinum Shampoo is a simple method to keep your hair looking bright. The colour-infusing shampoo revitalises, improves, and preserves coloured hair’s tone. This neutralising shampoo, which is free of silicones, parabens, and sulphates, is just what you need to keep unpleasant yellowish and orangey tones at bay. This includes balancing yellow/gold tones in bleached hair and keeping grey and white hair vibrant. It’s fantastic for adding a cold tone to highlights and creating ice blond clean results.

Why we love it:

• Great for cold tone hair colour
• Diminishes brassiness
• Vegan

Price: $34.00

Where to buy: Sephora

5. Phyto Phytoargent No Yellow Shampoo

After only one use, Phyto Phytoargent No Yellow Shampoo is a mild washing solution that improves grey, white, and platinum blonde hair. This composition, which is highly rich in Jojoba milk, softens the hair fibre and restores brightness and shine. Whereas, antioxidant components like Edelweiss extract helps to protect capillaries and remove undesirable colouring. The hair has a stunning brightness, elasticity, and mirror-like sheen when it is finished.

Why we love it:

• Leaves your hair looking soft and shiny
• Highly moisturising
• Vegan

Price: $53

Where to buy: PerfumeStore

6. Schwarzkopf Bc Bonacure Ph 4.5 Color Freeze Silver Micellar Shampoo

Nobody wants brassy hair, especially if they’ve invested a lot of effort and money to obtain a beautiful pastel colour. With that, you can keep your precious hair bright and cool-toned by using Schwarzkopf’s BC Bonacure Micellar Shampoo.

The blue-violet pigments not only assist to neutralise undesirable yellow tones but can also aid to protect the vibrancy and longevity of your hair colour. Additionally, the hair surface is completely sealed with Cell Perfector Technology, offering long-lasting protection against external aggressions like water or blow-drying.

Why we love it:

• pH neutralizer
• Protects from environmental aggressors
• Vegan

Price: $17.49

Where to buy: Care to Beauty

7. TRESemmé Color Radiance & Repair Shampoo For Bleached Hair

You don’t have to break the bank to keep your hair looking cool with this drugstore favourite. The Color Radiance & Repair Shampoo For Bleached Hair by TRESemmé neutralises any red or yellow undertones in your hair to keep your blonde locks looking vibrant. It’s also infused with Purple Plant Placenta Extract as well as Sunflower Seed Oil to really boost the cool toned hues of your golden locks. Not only that, this shampoo also works to provide a protective film around the hair strands, repairing any damaged hair!

Why we love it:

• Strengthens and repairs damaged hair
• Prolongs hair vibrancy for up to 20 washes
• Affordable

Price: $14.50

Where to buy: Watsons

8. Kérastase Blond Absolu Bain Ultra Violet Shampoo 

Infused with hyaluronic acid, antioxidants, and edelweiss flower extract, the Absolu Bain Ultra Violet Shampoo is exactly what you need to bring the life back into your hair. It’s ultra hydrating and nourishing, but it won’t leave your hair feeling flat or heavy. Not only will it deliver lasting protection against brassy and yellow tones so you can have brighter hair for much longer, it’ll also protect your hair against pollution and other external aggressors to maintain a natural-looking shine and vibrancy.

Why we love it:

• Removes excess oil
• Restores hydration
• Removes unwanted brassy tones

Price: $48

Where to buy: LookFantastic

9. Olaplex 4P Blonde Enhancer™ Toner Shampoo

If you want to take your hair care more seriously, then the Olaplex 4P Blonde Enhancer™ Toner Shampoo is exactly what you need. This purple shampoo works great to tone and eliminate any brassiness from your hair, while still giving your tresses the hydration that it needs. It’s free from sulphates and parabens, and it cleanses while repairing each strand of the hair to give you the appearance of brighter, healthier hair. It’s the perfect purple shampoo if you have blonde, lightened, or grey hair.

Why we love it:

• Thoroughly cleanses the hair
• Hydrating
• Boosts brightness

Price: $51

Where to buy: Sephora

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