April, which heralds the spring season, marks the beginning of everything anew. For beauty enthusiasts, it also signals the arrival of a fresh (read: better than ever) array of newly launched products. From the Caudalie Vinosun SPF 50 Invisible High Protection Stick to Issey Miyake L’Eau d’Issey Solar Violet Eau de Toilette Intense, and the Fenty Beauty Demi’Glow Light-Diffusing Highlighter, these standout beauty launches of April are a perfect reason to splurge as the month comes to a close.

The Best Beauty Launches of April 2024

1.KVD Beauty Good Apple Cheek Duos and Bronzer Balm Duos + Sculpt Balm Duos

Why splurge on one product when you can get two? The KVD Beauty Good Apple Cheek Duos and Bronzer Balm Duos + Sculpt Balm Duos are must-haves in your routine. Featuring bold hues, the KVD Beauty Good Apple Cheek Duos comprise two complementary shades that you can creatively mix and match based on your artistry. The Bronzer Balm Duos + Sculpt Balm Duos feature both sculpting and bronzing shades for easy application, creating a bronzy glow.

Why we love it:

  • Long-lasting
  • Available in two hues for versatility 
  • Suitable for both oily and dry skin types

Cons: 

  • Balm-like texture that some may not prefer

Price: Good Apple Cheek Duos, which include Good Apple Blush Balm Duos ($52) and Good Apple Bronze + Sculpt Balm Duos ($54)

Where to buy: Sephora

2. Caudalie Vinosun SPF 50 Invisible High Protection Stick

Our next pick for the best beauty launches of April is the Caudalie Vinosun SPF 50 Invisible High Protection Stick. This latest addition to the Vinosun Protect collection is expertly formulated with organic filters that shield the skin from harmful UVA/UVB rays, making it ideal for the whole family, including children aged 3 and above. Beyond its sun protection benefits, it is concocted with grape seed oil and organic buriti oil to hydrate and soothe the skin.

Why we love it:

  • Pocket-size for travel-friendly 
  • Suitable for the face, lips, and sensitive areas
  • Ideal for the whole family

Cons: 

  • The stick-type design might become slightly unsanitary over time

Price: $34.00

Where to buy: Sephora 

3. Anastasia Beverly Hills Lash Genius® Serum

Get the fluttery lashes of your dreams and ditch the falsies with the Anastasia Beverly Hills Lash Genius® Serum. Its revolutionary formula leverages seven types of key ingredients, including Red Clover Extract, Korean Red Ginseng, and Biotin. These ingredients work together to ensure longer and fuller-looking lashes without any uncomfortable stiffness.

Why we love it:

  • Ophthalmologist tested
  • Does not leave any flakes or stickiness
  • Promotes fuller-looking lashes

Cons: 

  • Slightly pricey 

Price: starts at $44.00

Where to buy: Sephora 

4. Fenty Beauty Demi’Glow Light-Diffusing Highlighter

Our list of the best beauty launches of April would be incomplete without the Fenty Beauty Demi’Glow Light-Diffusing Highlighter. This newly released product, meticulously curated to complement various skin tones, is offered in nine shades based on skin tone. Enhanced with superfine pearls, it accentuates the skin with a stunning glow effortlessly. Plus, it pairs perfectly with the Pro Filt’r Soft Matte Longwear Foundation.

Why we love it:

  • Comes in  nine shades
  • Blendable texture
  • Lightweight 

Cons: 

  • It features a metallic finish that is slightly obvious 

Price: $61.00

Where to buy: Sephora 

5. Ultra Violette Sheen Screen™ SPF50 Lip Balm

Ultra Violette has unveiled new juicy shades for the Sheen Screen™ SPF50 Lip Balm. Alongside its quality formula with SPF benefits and sheer wash of colour, you can anticipate shades like Bejewelled, Choc Top, Silk Pillow, and Blow Out. Additionally, the applicator has been replaced with a silicone tip that hugs the lips, and it features a refreshing peppermint scent.

Why we love it:

  • It comes in stunning new shades
  • Features a subtle peppermint scent 
  • Contains SPF 50

Cons: 

  • Thick texture

Price: $29.00

Where to buy: Sephora 

6. Issey Miyake L’Eau d’Issey Solar Violet Eau de Toilette Intense

Celebrate springtime with Issey Miyake L’Eau d’Issey Solar Violet Eau de Toilette Intense. It features a medley of notes such as pear, violet, and iris that impart a floral-fruity fragrance lingering for long hours. With just a spritz, it exudes a distinctive, sophisticated freshness of florals fused with refreshing sweetness.

Why we love it:

  • Floral fruity scent
  • Long-wearing 
  • Vegan

Cons: 

  • It features an intense floral scent that some might not prefer

Price: $181.14

Where to buy: Nordstrom 

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