Etat Pur was born from a paradox within the cosmetics industry, where the overwhelming number of products and promises often leaves consumers disappointed in their search for effective remedies. 

Dermatology emphasises the risks of unnecessarily applying active ingredients to the skin, as it can not only be ineffective but also harmful due to potential reactions from uncontrolled mixtures.

In response, Etat Pur introduced a straightforward yet groundbreaking concept: segregating active ingredients from daily skincare products. This approach ensures that the skin receives precisely what it requires — no more and no less — averting the risks associated with over-treatment.

Pharmacist and founder of NAOS (Bioderma and Etat Pur), Jean-Noël Thorel says

“I wanted to create a brand that would be as pure as it could possibly be, that worked, and that completely respected the skin – every skin”

An Innovative Concept: Separating Pure Actives from Pure Skincare

Statistically, 70% of the population doesn’t have any skin problems.*

To care for your skin effectively, it’s crucial to identify its true needs, provide essential elements, and preserve its health. To avoid over-treating the skin, Etat Pur began with a simple yet revolutionary idea: separating active ingredients from everyday skincare products.

This approach means that Etat Pur delivers precisely what your skin requires, precisely when it needs it.

The result? Skin that is balanced, healthier, purer, and closer to its natural, original condition.

*”Objectifs Peau” online survey conducted in 2016.

Pure Skincare 

Pure Skincare was meticulously developed to simplify skincare routines and bring them back to basics. These products aim just to provide the skin with the necessary nourishment by omitting active ingredients, which helps prevent over-treatment. 

Because our skin responds best to familiarity, Etat Pur’s formulas contain over 98% biomimetic chemicals, which precisely mimic the makeup of natural skin. These biomimetic components ensure maximum tolerance and efficacy since they closely mimic or match the components found in human skin. It helps to protect the skin’s natural resources without adding unneeded or hazardous ingredients, thereby enhancing its overall health and well-being.

Click here to check out the Pure Skincare range.

Pure Actives 

Our skin faces challenges like stress, environmental aggressors, and imbalances, necessitating precise treatments to restore its natural balance. Pure Actives offers targeted solutions using top active ingredients at optimal dosages, delivering them directly where needed without causing irritation to the skin.

Click here to check out the Pure Actives range.

Available at selected Watsons, LazMal, and Shopee Mall. 

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