The 55th Cosmoprof Worldwide Bologna was completed with tremendous success, showing a surge of excitement, innovation, and exceptional achievements. This year’s exhibition, held on March 25th, 2024, attracted 3,012 exhibitors from 69 nations, a 4% increase over the previous year.

With 248,500 operators from 150 countries visiting Bologna, the international presence increased by 9%, confirming the leading beauty extravaganza’s global appeal.

The Italian Ministry of Foreign Affairs and International Cooperation, as well as the ITA  (Italian Trade Agency) were instrumental in obtaining these impressive results, cementing Cosmoprof Worldwide Bologna’s reputation as an industry leader. 

Vibrancy of the Market

According to EUROMONITOR INTERNATIONAL market research, the cosmetics business is on course to exceed a stunning $670 billion by the end of the year, with a 9% annual growth rate expected over the next four years.

Gianpiero Calzolari, President of BolognaFiere, expressed his elation, stating, “It was an extremely positive edition, confirming the vibrancy of the market and the strategic importance of Cosmoprof for international operators.” 

Business leaders praised the event, with Benedetto Lavino, President of Cosmetica Italia, underlining the global significance of the Italian cosmetics business, citing turnovers of more than 15 billion euros and record-breaking exports.

The revised schedule, with all pavilions open beginning Thursday, drew universal praise from exhibitors, enabling robust networking and lucrative business prospects. Enrico Zannini, General Manager of BolognaFiere Cosmoprof, underlined the event’s agility and capacity to fulfil industry demands.

International Expansion: Bangkok, Las Vegas, Hong Kong, Mumbai, and Miami

Cosmoprof Worldwide Bologna bids farewell, paving the way for future international events in Bangkok, Las Vegas, Hong Kong, Mumbai and Miami.

However, the excitement does not end there; Cosmoprof Worldwide Bologna will return in 2025, from the 20th to the 23rd of March, delivering another memorable presentation of beauty innovation and global collaboration.

Crowned Champions

In addition to unveiling groundbreaking numbers and industry insights, Cosmoprof Worldwide Bologna 2024 also crowned champions of beauty innovation. 

From emerging talents to renowned brands, the winners’ circle beckons exploration, showcasing the pinnacle of creativity and excellence in the beauty realm.

This worldwide beauty competition celebrates the greatest innovation in the beauty industry, and we’re seeing both new faces and some familiar ones. Discover the winners here! 

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