Yes, you can bottle your memories.
Jason Lee, founder and fine fragrance creator of SIX, drew inspiration from his favourite travel destinations to create 3 eau de toilettes that don’t just capture a place, but the powerful emotions and moods that we associate with them.
“An emotional experience is transient, mysterious and powerful,” he says. “SIX reveals, re-enacts, and remakes immersive spaces through scents. It is my interpretation of these experiences and special moments in time.”
Which of these three scents speak to you?
1724 PUKA – The Sensual Romantic
Puka, the stretch of marzipan-white beach in Boracay urges a steamy overture. The drugged intensity sways between almost-touching lips and undressing someone with your eyes. Whispering sweetnothings feels oh so good – a prelude to the anticipation of what’s to come.
- Main Accords: green, citrus, aromatic, fresh spicy, ozonic, fresh
- Top: rhubarb, mint, orange peel, bergamot and lemon
- Mid: carnation, musk, jasmine, oakmoss, white amber and fennel
- Dry: caraway, amber, musk, green tea, jasmine, cloves, oakmoss and celery seeds
Inspiration: Lively, zesty, sunset colours, windy, happy, beachfront, sea breeze, pre-party mood. Puka is one of the most beautiful beachfronts in the island of Boracay, Philippines with 1724 (hr) being the timing of the sunset. Sunset in Puka is never the same, with the ever-changing array of colours in the sky.
123 TRIBECA – The Sexy Urbanite
If the Statue of Liberty is New York’s cloak of grace and sophistication, 123 Tribeca can be likened to the sexy tattoo of the Big Apple. Both inspiring and exciting, this scent pulsates with the heartbeat of a sought-after zip code: from dingy subways to edgy art galleries and hidden bars. If there is a duality in the soul of this scent, it is that of a posh urbanite chillin’ in a backstreet neon-lit bar.
- Main Accords: woody, aromatic, citrus, musky, fresh spicy
- Top: petit grain, cardamom, lemon, orange peel, fir
- Mid: jasmine, rosemary, rose, lily-of-the-valley
- Bottom: vetiver, musk, oakmoss, Brazilian rosewood
Inspiration: Refined yet adventurous. Energetic and fast-paced. An upscale residential area in New York City, Tribeca has undergone vast transformations since the 19th century, when it was a commercial centre. The 1 2 3 trains run through the heart of Tribeca.
27˚F BIEI – The Explorer
A wild thing tamed by something wilder: LIFE. Now that the journey has made its mark on you; transformed and moving with grace, the once volcanic soul within has risen like incense to meet the answers – of the longest prayer ever prayed. Evolving with a new calm, like autumn leaves shedding before winter’s quiet snow-capped mountains emerge. Like self-exploration, Biei is a ritual to the heart of the soul.
- Main Accords: citrus, green, aromatic, woody, white floral, warm spicy
- Top: coriander, orange blossom, mandarin orange, bergamot, cardamom and lemon
- Mid: jasmine, lavender, lily-of-the-valley and bulgarian rose
- Dry: sandalwood, amber, musk, green tea, precious woods and cedar
Inspiration: Biei is a town located in the Kamikawa district in Hokkaido. Like Furano, it is famous for its gently rolling hills of lavender & green tea. At 27˚F in the cold of winter, Biei is a magical snow-covered wonderland.
Personal – and practical!
All of the new scents are unisex – and, combined with your own body chemistry and personality, become incredibly unique. “A scent is an extension of the wearer’s personality, it can be interpreted differently by each person, based on his/her own personal journey,” says Jason.
The eau de toilettes can be worn every day, and the portable travel-size 20ml “twist and spray” bottle can be conveniently packed into a handbag or gym bag, for touch-ups on the go.
SIX fragrances are free from ingredients of animal origin and are not tested on animals. The equipment for manufacturing are not used for the making of other products of animal origin. SIX fragrances are in compliance with the Code of Practice of the International Fragrance Association (IFRA-48th amendment) conforming to HALAL requirements.
Behind the scenes of a scent
It takes passion, skill and cutting edge technology to create a fine scent.
Jason Lee draws on a deep passion and years of experience in the perfume industry, starting from the time he developed scents for wedding favours to working for global fragrance creator Givaudan.
Even then, he was moved by the powerful connection between scent and memory. “I was inspired by the beautiful destinations and spaces that I’ve been to. And with my knowledge in fragrance development I wanted to ‘bottle up’ the emotions and precious memories of my personal journey.”
Jason Lee worked once again with Givaudan to create SIX’s new line “Combining creativity and passion in olfactive development, a partnership with Givaudan equips us with cutting-edge technologies to ensure supreme quality”. In response, Givaudan’s Sub-Regional Director (SEA and Australia), Bernard Chng says, “We are thrilled that SIX has launched its very first collection of fine fragrances and we are delighted to have been able to provide our creative expertise in crafting the scents. We wish them every success as they embark on their new and exciting journey.”
Find SIX fragrances
SIX fine fragrances are available in 20ml bottles (S$66) and a collectible gift box of three 3ml mini bottles (S$26 a set). To purchase, please visit Naiise concept stores located at Clarke Quay Central, Katong I12, Suntec City, Orchard Central & Westgate. You can also visit their website or follow them on Facebook or Instagram