Our Editors Approved These 25 Best Chinese Beauty Brands

When it comes to the South Eastern beauty market, everyone adores and trusts South Korean and Japanese products as they receive a good amount of limelight from beauty editors and gurus throughout the years. But little did we know, the China beauty market also has some of the most excellent bargains that are frequently overlooked. This is regrettable, considering that Chinese medicine has spent thousands of years attempting to solve a wide range of skin and body-care problems.

With that being said, here are the best China beauty entrepreneurs and experts that are worth purchasing and following.

Best Chinese Beauty Brand

1. Chando

As the top-ranking beauty brand in China, Chando has made its name in the C-beauty market. Established in 2009, Chando stands by its mission to bring out the natural beauty you already possess by delivering products perfect for the everyday lifestyle of the modern woman. The brand also believes in ‘the unity of human and nature’, bringing all-natural ingredients into all of their products for the best results.

Check out Chando

2. WEI Beauty

Experience the power of ancient traditional Chinese medicine and beauty with WEI Beauty. Founded by Traditional Chinese Medicine graduate, Wei Young Brian, WEI Beauty has raised the bars in the beauty industry by delivering products infused with Chinese herbs of the highest quality. What’s more, the brand believes in fair trade practices and exclusively sources its herbs from farmers based in the remote areas of China.

Check out WEI Beauty

3. 5Yina

5Yina is at the forefront of the beauty scene with its roots in traditional Chinese medicine. The brand was developed by practitioners of traditional Chinese medicine, who stand by their belief of delivering skincare products that enhance your skin’s resilience and in turn, your health. Inspired by the five seasons found within traditional Chinese medicine, the brand has developed five distinct product lines for your every skin woe.

Check out 5Yina

4. Herborist

Founded in 1998, Herborist combines the art of traditional Chinese medicine with state-of-the-art technologies to offer busy modern women a piece of ancient skincare goodness. Now, the brand has carved its name in the local and international sphere as one of China’s most popular and well-loved high-end beauty brands. The brand has even gained a fan following in Paris, with many Parisians flocking to its flagship store in Paris’ Avenue de l’Opéra.

Check out Herborist

5. Pechoin

A pioneer in the China beauty sphere, Pechoin is making waves in China and beyond. Established in 1931, the brand is making its comeback thanks to rebranding efforts and is heavily endorsed by many beauty influencers. The brand epitomises the philosophy of balance and harmony to deliver all-natural and efficacious products. It has even earned its title as the most-used skincare and makeup brand in 2018.

Check out Pechoin

6. KanS

Founded in 2002, KanS proved to be a serious contender in the C-beauty game and has climbed up the ranks of being one of the top 10 China beauty brands. Aside from delivering high-quality beauty products, the brand is dedicated to being environmentally sustainable by using solar and wind energy to produce its products.

Check out KanS

7. Small Pukong

Glossy and shiny hair is no longer just a dream with Small Pukong. With dandelion as the miracle ingredient behind the success of the brand, Small Pukong has become a huge hit among beauty junkies for its use of all-natural ingredients derived from nature. What’s more, the brand is even backed by the Kao Group, the masterminds behind well-loved brands such as Biore and Essential.

Check out Small Pukong

8. Scent Library

Scent Library is your treasure trove for fragrances. Opened in 2010, this fragrance shop has gained worldwide recognition for its wacky and unique scents such as the smell of old books and even Mojitos. The brand believes in creating innovative scents to ‘smell out people’s emotions’ and aims to conjure up the best memories from our lives with scent.

Check out Scent Library

9. Inoherb

Watch how ancient Chinese herbs work their magic with Inoherb. Being in the business for over a decade, the C-beauty brand was founded by traditional Chinese medicine practitioner, Ms Feng Shuai, who aims to harness the powers of traditional Chinese herbs and deliver bar-raising beauty products. The brand is also dedicated to researching on the Rhodiola rose, a highly potent ancient Chinese ingredient, and cultivates the plant in the Sichuan-Tibet area to further study the species.

Check out Inoherb

10. Cha Ling

Cha Ling is transforming the beauty industry with Chinese tea. As the first beauty brand in the world to incorporate the spirit of the ancient Pu’er tea, the brand aims to deliver beauty products that maximise the ancient tea’s antioxidant, anti-ageing and anti-pollution powers. The brand harvests only the richest and finest Pu’er tea from the forests in China’s Yunnan province.

Check out Cha Ling

11. Yunifang

Skin pampering has never been this easy with Yunifang. Yunifang — also known as Unifon — is known for their power-packed face masks suitable for every skin concern. The brand’s name is derived from the ancient Chinese ‘Royal Mud’ ingredient, which is known to heal any illness and bring out a radiant and glowing complexion from within.

Check out Yunifang

12. Yang Face

Gua sha is not just a fad; it’s a centuries-old beauty ritual founded in TCM. Rather than purchasing the cheap jade roller you can find, choose Yang Face.  Yang Face, established by Dr. Paige Yang, an acupuncturist and TCM practitioner, is your one-stop shop for “undiluted, unappropriated Chinese face equipment.” All of its items are handcrafted from Grade A rose quartz (no dyes or chemicals) and verified jade from the same Chinese province where Dr. Yang’s mother was born. Yang Face equipment will take your breath away, from exquisite jade rollers and gua sha brushes to expert stone treatments and whole face sets.

Check out Yang Face

13. Pink Moon

Pink Moon was started by Lin Chen as a “inclusive wellcare + community paradise… through every period of life,” and the company collaborates with woman-based ecological beauty firms from all over the world to provide the best in beauty and health. This comprises the brand’s own range of self-care items, such as fragrances, hair and body oils, sanitation equipment, and more. Moreover,  1% of Pink Moon’s sales is donated to a charity of your choosing with each transaction. 

Check out Pink Moon

14. Wthn

Wthn, a trendy acupuncture studio in New York City, is recognised for its modern interpretation to Chinese therapeutic methods, but the business also sells a number of TCM beauty equipment that you can use at home. If you find yourself stiffening your jaw on a daily basis, you might be intrigued in Wthn’s face cupping set, which seeks to enhance blood circulation, collagen, and calm facial muscles—it’ll seem as if the cups are sucking out all the stress from your face.

Check out Wthn

15. L’Oreal

L’Oreal, a rendezvous of elegance and beauty, has gracefully navigated the Chinese market since 1997. It’s not just about cosmetics; it’s about a promise of quality, a dash of innovation, and a journey that leaves customers coming back for more. With a myriad of products, L’Oreal seems to have an uncanny knack for what the Chinese consumer craves. Their digital footprints are not just traces; they are landmarks that have made the brand a household name in China.

Check out L’Oreal

16. Estée Lauder

Estée Lauder’s narrative is a blend of humble beginnings and a global tapestry of recognition, especially in China where its premium products are nothing short of a beauty aficionado’s dream. Smart, savvy, and always in tune with what the Chinese market desires, Estée Lauder is more than just a cosmetics brand; it’s a statement. The acquisition of Tom Ford in 2022 wasn’t just a business move; it was a leap into an exciting future of endless luxurious possibilities in the Chinese beauty arena.

Check out Estée Lauder

17. Shiseido

Shiseido, a name synonymous with over 150 years of beauty lineage, has been a cherished brand in China since 1981. Their eco-conscious approach isn’t just a selling point; it’s a pledge to offer beauty without compromising the earth. In the crowded marketplace of beauty and skincare, Shiseido stands tall with offerings that seem to resonate with the hearts of Chinese consumers. It’s not just about looking good; it’s about feeling good, both inside and out.

Check out Shiseido

18. Lancôme

Lancôme is where luxury meets a rich tradition of beauty in the Chinese market. It’s a brand that has embraced collaborations with Chinese celebrities and digital platforms, not just as a strategy, but as a bridge to the hearts of the consumers. In the digital sphere, Lancôme isn’t just a brand; it’s a trending topic, always part of the beauty discourse. The blend of traditional Chinese makeup artistry with modern aesthetics isn’t just a strategy; it’s a celebration of beauty across ages.

Check out Lancôme

19. Chanel

Chanel isn’t just a brand; it’s an experience, a voyage into the realm of ‘experiential luxury’ that seems to captivate the Chinese consumer. Being a perennial topper of China’s brand charts isn’t a fluke; it’s a testimony to the timeless charm encapsulated in every product. The array of offerings, from perfumes to makeup, isn’t just about variety; it’s about providing a spectrum of luxury. Chanel doesn’t just set trends; it’s a narrative of elegance that continues to enamour the Chinese market.

Check out Chanel

20. M.A.C

M.A.C is a haven for makeup enthusiasts, carving its name as a go-to brand for a broad palette of colours and textures. Known for its professional-grade makeup, it has become synonymous with creativity and diversity. The brand doesn’t just sell products; it promotes self-expression and inclusivity, which resonates well with the global audience, including China. Its collaborations with celebrities and makeup artists have kept it buzzing in the beauty circuits, creating a vibrant community of M.A.C aficionados.

Check out M.A.C

21. Dior

Dior, a name that echoes luxury and sophistication, has a special place in the hearts of the Chinese consumers. Each product, whether it’s a lipstick encased in a chic design or a fragrance that tells a story, is a ticket to a luxurious voyage. Dior’s knack for blending timeless aesthetics with contemporary trends keeps it relevant and adored. It’s not just about beauty; it’s about delivering an emblem of elegance and luxury that stands the test of time.

Check out Dior

22. YSL

YSL is where modernity meets elegance. The brand has managed to intertwine fashion and beauty in a way that screams sophistication. Its bold, edgy yet elegant style resonates with the Chinese youth who are on the lookout for brands that echo their individuality. The allure of YSL extends beyond the products; it’s about owning a piece of modern, chic elegance that is unapologetically bold.

Check out YSL

23. Olay

Olay has been a trusted companion for those on a quest for ageless beauty. Its range of skincare products, known for their effectiveness, has found a loyal customer base in China. Olay isn’t just about surface-level beauty; it’s a promise of nourishment and rejuvenation. The brand’s ethos of quality skincare that defies age, resonates well with consumers, making it a cherished choice for many.

Check out Olay

24. Kiehl’s

Kiehl’s is like a breath of fresh air in the bustling skincare market with its apothecary-style offerings. Rooted in a rich history of skincare expertise, it brings a blend of nature and science to the beauty aficionados in China. The brand’s uncomplicated approach to skincare, coupled with its commitment to quality, makes it a reliable choice for the conscious consumer. It’s not just a product; it’s a pledge towards wholesome skincare.

Check out Kiehl’s

25. Clinique

Clinique has carved a niche for itself with its allergy-tested, 100% fragrance-free range of products. It’s a brand that goes beyond the superficial, offering a clinically-backed approach to skincare and beauty. In China, where consumers are progressively veering towards mindful skincare, Clinique stands as a beacon of trust and effectiveness. It’s not just about looking good today; it’s about nurturing the skin for a healthier tomorrow.

Check out Clinique

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