10 of the Best Local Singaporean Beauty Brands You Need to Check Out

What’s one thing we Singaporeans have in common? We’re united and strong, especially when it comes to supporting one another. Many brands that originated on this island have now flourished in the international market, so it’s only right for us to celebrate them! The beauty industry continues to flourish across the globe including in Singapore. According to Statista, the beauty and personal care industry in Singapore is estimated to generate a profit of US$1,244.00 million in 2024, with an annual growth rate of 0.99%. Beauty Insider is listing out the best local beauty brands to add to your collection while supporting Singapore’s pride.

The Best Local Singaporean Beauty Brands 2024

1. Oh Hello Bae

Topping our list of the best local Singaporean beauty brands is Oh Hello Bae that employs natural, vegan-friendly materials, founded by sisters Cheryl and Rachel Wee, Cheryl’s husband Roy, and their cousins Ashley and Alexis. With the Wee family’s history in the beauty industry — Cheryl owns a wellness company, Rachel is a beauty influencer, and their mother, Jean Yip, is a beauty mogul — Bae was destined to go viral. Oh Hello Bae focuses on establishing a simple yet effective skincare regimen for glowing, bouncy skin. Its must-try products include Holy Grail Sake Cloud Cream, Holy Grail Gelly Cleanser and Holy Grail Mist Toner. 

Click here to shop Oh Hello Bae.

2. Glowfully

Glowfully, which is packed with natural nutrients, allows you to go with the flow in Singapore’s tropical heat. Its products have mild formulae that target common skin problems including dullness, dryness, open pores, excess sebum production, and inflammation, resulting in healthy skin from the inside out. The ultra-moisturizing Glowfully H2O Jelly Masks are loaded with antioxidants and skin-soothing ingredients including aloe vera, acerola cherry, and carrageenan. They moisturise and revitalise your skin for a radiant look when used together.

Click here to shop Glowfully.

3. BSkin

Su-Mae Chia, the founder, took matters into her own hands and created her own skincare product, BSkin, based on her personal experience with acne. Extracts of honey, royal jelly, propolis, and pollen are blended with pure Jeju spring water to form B-Complex water, the brand’s original patented ingredient, based on Su-family Mae’s company, HDI, which makes bee-based culinary items. Try Bskin’s Anti-Acne 3C Spot Treatment if you have acne.

The brand’s 6Core Antioxidant technology is featured in the three-pronged acne treatment. To remove blemishes, heal inflammations, and prevent scarring and pigmentation, it contains a rich combination of effective acids and vitamins, as well as blemish-bursting activities.

Click here to shop BSkin.

4. Allies of Skin

This local firm, which began in 2016 with only one product—the 1A All-Day Mask—has accomplished a lot in just five years. Allies of Skin now offers a wide selection of scientifically proven formulas that assist to balance and enhance all sorts of troubled skin. One of our personal favourites is the Molecular Silk Amino Hydrating Cleanser, which is a pH-balanced, sulphate-free cleanser ideal for all skin types. Needless to say it is one of the best local Singaporean beauty brands that you need to try out!

Click here to shop Allies of Skin.

5. Two Halves

Two Halves is the brainchild of Jo and Ashley Yong, a mother-daughter team who pride themselves on being a vegan skincare business.  It aims to enable even the busiest to discover a simple yet effective and restorative skincare practice. There are presently just two products available, but they are ideal for anybody with sensitive, dehydrated, tired, or impaired skin.

This is because their formula includes a robust combination of botanical extracts and antioxidant characteristics. Its Better Balance Soothing Hydration Essence is developed with skin-synchronizing, plant-based components that are intentionally formulated to not only be eco-friendly but also to provide balance to your skin for a healthy, bright complexion.

Click here to shop Two Halves.

6. Kew Organics

Kew Organics can help you deeply cleanse your pores, minimise puffiness around your eyes, and even get rid of the dreadful acne. To achieve clean, smooth skin, Singaporean entrepreneur Lily Kew draws inspiration from nature and utilises only fresh, vegan, non-GMO, certified organic, and natural ingredients. If you visit Kew Organics Facial Bar, be sure to take home some skincare items to help you extend the advantages of the facial.

The water-based treatments, some of which are vegan, serve to address skin concerns such as pimples and acne scars, which Lily has personally experienced during her teens. Lily’s future objectives include developing Kew Organics into a multi-chain face bar and working with pharmacists to create her own organic skincare brand.

Click here to shop Kew Organics.

7. Want Skincare

From multi-tasking cleansers and scrubs to facial oils and spritzers, this ethical business promotes sustainability via its handcrafted goods. Want Skincare products are produced entirely of natural plant oils and minerals, with no synthetic additives or preservatives. In addition, all purchases benefit local communities and women in cooperatives in Bali and Benin. The Beet This Honey cleanser, which contains 60% honey, helps to remove make-up and debris from your face while also brightening, soothing and softening the skin for a healthy, beautiful complexion.

Click here to shop Want Skincare.

8. Liht Organics

Liht Organic, Singapore’s first premium organic cosmetics brand, illustrates that brilliant colours and high coverage don’t have to come at the expense of your skin’s health. The indigenous beauty brand is made up of up to 90% certified organic components and is free of nano particles, parabens, and synthetic chemicals, making it suitable for multi-purpose usage. The Youth Elixir Liquid Foundation is Liht’s star product, a non-comedogenic solution loaded with aloe vera, rosemary extract, and antioxidants.

Click here to shop Liht Organics.

9. The Powder Shampoo

The Powder Shampoo, a brainchild of Lynn Tan, has been making waves across the beauty industry for its haircare and body care products that champion sustainability. The brand offers a variety of products featuring a powder-to-foam formula, requiring only a lather of water to activate. Apart from the recyclable packaging, they also boast refillable, plastic-free, and eco-friendly options, upholding their true core identity.

Their must-try products include the Hydrating & Replenishing Powder Shampoo For Dry & Fragile Hair, Invigorating & Stimulating Powder Shampoo For Thinning Hair, and Purifying & Regulating Powder Shampoo For Oily Scalp & Limp Hair. We have tried the Relaxing Night Body Foam Wash To Unwind Your Mind, and its pleasant scent truly helps melt our stress away. The blend of Butterfly Pea Flower Extract, Lavender, & Chamomile Essential Oils transmutes the showering session into a spa routine.

Click here to shop The Powder Shampoo.

10. Rooki Beauty

Rooki Beauty, which was launched in 2019, is spearheaded by Hayley Teo, who is on a mission to make achieving good skin effortless. At the core of its formula, the brand incorporates Japanese superfoods and fuses them with science. Its range of products includes Honey Matcha Cleansing Drops, Superfood Saviour Crème, Green Pulp Paste Masque, and Onsen Eye Gel. The Good Egg Skin Recovery Milk is touted as its cult-favourite product, targeting five signs of skin sensitivity while repairing the protective barrier. The results? Healthy, supple, and radiant skin.

Click here to shop Rooki Beauty.

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