Philips, the global leader in health technology launches a new Phillips Hair Dryer and Straightener Prestige with SenseIQ technology, which is a personalised solution to hairstyling that helps sense, adapt and care for your hair.

As every individual’s hair texture and condition are different, people often face issues when it comes to making the right decision in finding the right solutions and tools to care for your hair’s unique condition.

Hence, came the innovation of the Phillips SenseIQ technology that is activated using infrared sensors that continually sense your hair’s temperature and not the airflow. That makes the level of protection completely tailored to your hair. Then, the intelligent microprocessors analyse the data that is captured by the sensor and adjusts the temperature up to 4000 times for the hairdryer and 20000 times for the hair straightener to avoid overheating. The sensing and adapting feature helps shield your hair while drying, locking in the hair’s natural moisture for much shinier and healthier-looking hair.

Additionally, both these hairdryer and hair straightener offer a time-stretched modern consumer faster, easier and personalised styling options by shortening the drying time to prevent hair breakages during styling, by more than 20%

Hair Dryer Prestige

This hair dryer locks 90% of your hair’s natural moisture and it releases two times more ions for a much shinier and frizz-free hair. Also, it has 20% faster-drying performance as it has three inbuilt drying programs which are the Fast mode, Gentle mode and Dry mode.

What’s more is that, as women look for something convenient to fit their busy schedules, this hair dryer has been developed with speed and style in mine. It uses innovative heather, motor and fan that gives you faster results while still giving you a compact design for a maximum benefit of use.

Price: $249.00

Where to buy: Phillips Singapore

Hair Straightener Prestige

This hair straightener prestige locks in 70% of your hair’s natural moisture and tailors your styling experience to the needs of your hair, as well as prevents overheating. Also, this hair straightener measures your hair more than 20000 times per styling session with the active digital sensor and locks in almost 70% of your hair’s moisture each time you style it.

Other than that, this hair straightener also has ultra-smooth plates that have a specialised refinement process that is used to produce ultra-smooth heating plates that prevent hair breakages. Also, you can choose from three different styling modes which are the normal, gentle and fast, as well as fourteen different temperature settings.

Price: $249.00

Where to buy: Phillips Singapore