Gone are the days where the old soap-and-flannel routine was the only thing that served men in the bathroom—now, thanks to an era where the generations are pushing down the barrier that setting men and women apart—men aren’t shy away to level up their beauty games with incorporating moisturizers, serums, scrubs, and face masks into their weekly routine. 

And believe it or not, even though the basic asian skincare is tied heavily to the women’s side of the beauty regime, asian men are slowly beginning to tumble into its formulas and rich and grandeur routines. Hence, with a strong belief that all skin should be taken care of with gentle and nourishing ingredients irregardless of gender, meeth, an emerging Japanese skincare brand, strives to be a trailblazer in luxurious gender-neutral skincare, encouraging more men to take charge of their skin’s health. 

As such, in honour of International Men’s Day on 19th November, meeth is busting these outdated gender norms by gifting men with their back-to-basics Smooth Cleanser Skincare Set, coupled with their award-winning Morerich Pack and F-Bright UV Base Sunscreen for a luxurious pampering session, along with a specially curated, simple three-step skincare routine that can easily fit into their daily routine! 

Read also from Beauty Insider: Asian Gentleman Skincare: 5 Easy Steps To Follow, For You Clueless Fellas

Get To Know meeth

Founded by Japanese celebrity and skincare aficionado Sonmi, meeth’s approach to skincare is grounded in gentle, skin-nourishing ingredients and the endless, new abilities of advanced technology. It embodies the very best of cutting-edge Japanese innovation, bringing together timeless solutions and high-tech procedures that few other companies have utilised and strongly emerged as a skincare brand that is proudly acclaimed by many skincare enthusiasts, including international celebrity, Jamie Yeo. 

Launched in 2020, meeth has already marked its territory in the Asian region such as Japan, Taiwan, China, Singapore, and Malaysia. As an innovative J-beauty brand that combines cutting-edge Japanese innovation with naturally-derived ingredients, meeth‘s skincare philosophy is based on mild, gentle ingredients and modern Japan’s new capabilities. In short, most meeth’s products combine mineral-rich water sourced from Sapporo and Iwanai in Hokkaido, with skin-loving compounds like Fullerenes and Pentavitin. These are ingredients that have been utilised in skincare for a long time, but the effectiveness of these ingredients in skincare products have now been elevated by contemporary technologies employed by meeth.

With meeth’s completely gender-neutral characteristics, from its minimalistic and sleek packaging to its brand philosophy and belief that “beautiful skin is the best jewel”, meeth is on a journey to encourage more men to take charge of the health of their skin through the provision of essential products that can be easily incorporated into any skincare routine, transforming a mundane routine into a luxurious self-care ritual. With a dream and the simple premise of delivering beautiful and radiant skin to anyone of any age, meeth hopes that more men fall in love with their skin and discover real self-confidence, while debunking the longstanding stigma that self, and skincare should only be reserved for women.

meeth’s Lifty Wash – SGD 65 (90g)

meeth’s Lifty Wash is a foaming facial cleanser that uplifts the body’s senses, leaving your skin feeling purified and delightfully refreshed. Instantly, the rosy smoothness of youth is regained, your skin is kept moisturised and protected against dehydration.

meeth’s Morerich Smoothcleans – SGD 65 (120ml)

This water-gel cleansing product is deliciously smooth and gentle. Once the gel is applied to your skin, it absorbs impurities from the pores without scrubbing vigorously as its silky-smooth texture makes cleansing easy with minimal friction. Its formula empowered by Saccharide Isomerate maintains your skin’s moisture balance even after washing.

meeth’s Morerich Essential Lotion – SGD 115 (100ml), or SGD 160 (150ml)

All skin types can benefit from the Morerich Essential Lotion, especially for users with Dry Skin, Dull Skin, Inflammation, Skin Ageing, and Acne. The Morerich Essential Location is made with purified deep sea water from Hokkaido, and plant-derived Saccharide Isomerate. Like a true beauty elixir, the lotion nurtures a complexion that looks clear, even-toned, and perfectly dewy.

meeth’s F Bright UV Base – SGD 70 (25g)

meeth’s F Bright UV Base is a ‘miracle sunscreen’ that protects skin from intense UV light and acts as a makeup base, being lightweight enough so as to not clog pores. Formulated with Titanium Dioxide and rated SPF 44 PA+++, this face-care staple provides a strong defense against both UVA and UVB rays, significantly lowering the risk of premature skin ageing. It’s the perfect fusion of sunscreen, skincare, and makeup, suitable for all skin types and skin tones.

meeth’s Morerich Pack – SGD 190 (7 masks)

meeth’s Morerich Pack consists of a carbonated gel that delivers face-firming oxygen to skin and promotes a healthy, natural glow. Morerich Pack uses pear juice ferment filtrate, working harmoniously with sodium hyaluronate to soothe skin and replenish the moisture barrier. The result? A fresh face with a poreless, refined sheen.

meeth has also been featured on Beauty Insider’s Tried, Tested and Loved, as well as our grandeur Beauty Awards. Checkout what users have to say about meeth:

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