It’s been a long time coming but Make Up For Ever has finally revealed its latest undetectable foundation – HD SKIN! This new version of the iconic Ultra HD Foundation is powered by technology that enhances performance and undetectability, for skin that looks like skin under any light. 

For more details on the launch, please read on exclusively at Beauty Insider. 

In 2008, Ultra HD Iconic Foundation was launched and became a game changer on the foundation market. A decade after, for over 3 years, 31 of our best worldwide professionals have been working to push the boundaries of our complexion expertise even further. 

This collaborative work led to the creation of our best undetectable foundation ever: HD SKIN foundation! Available in 40allclusive shades. 

Powered By A New Micro-Skin System

  • A duo of perfecting & micro-blurring powders 
  • Ultra-light texture with tone-matching for a semi-matte yet luminous finish 
  • Flexible micro-meshed structure 

New And Improved Formula 

  • Instant blurs – Liquid foundation that blurs and covers imperfections for 24 hours, powered by a micro-skin system that syncs with the complexion for true-to-skin finish 
  • Natural finish – Comfortable and easy to apply, this medium to full coverage, natural foundation flexes with skin for no caking or settling into lines 
  • Waterproof & sweatproof – HD Skin is vegan, non-comedogenic, waterproof, sweat-proof and comes in a more sustainable* packaging 

The Packaging 

The new HD SKIN foundation has been formulated without any animal-derived ingredient and designed to be desirable, practical and eco-conceived. The entire cap is smartly made with only a type of bio-sourced plastic. The glass bottle is both recycled and recyclable.  

Pro Application Tips 

  • Sheer coverage – Apply with your fingertips, starting at the centre of the face and blending outward 
  • Medium coverage – Apply one pump of HD Skin to the back of the hand or directly onto a brush. Start applying in the middle of the face. Blend and stretch the foundation outward until desired coverage is achieved 
  • Extra coverage – Apply one pump to the back of the hand and apply with a damp sponge. Lightly tap and stretch foundation onto the face, adding coverage where necessary. 

Additional tip – For an additional blurring effect, finish your look with Ultra HD Loose Finishing Powder. For a 24HR matte effect, set your look with Ultra HD Matte Setting Powder. 

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