After unveiling its refreshed brand identity earlier this year, Innisfree, the high-efficiency skincare brand from Korea, is set to make a bold statement in Singapore with Innisfree’s THE NEW ISLE Pop-Up Event. 

From 6th to 11th July 2023, this exclusive event will showcase the brand’s new look and introduce the highly anticipated Vitamin C Green Tea Enzyme Brightening Serum, along with other popular products in their rebranded packaging. 

Immerse yourself in the vibrant spirit of THE NEW ISLE, adorned in the captivating ‘Active Green’ colour, and witness Innisfree’s commitment to harnessing nature’s boundless power for effective and exceptional skincare.

Level UP! At Curated Experience Zone

Step into the enchanting world of THE NEW ISLE as you pass through the captivating ‘Enzyme Lights’ gateway. Illuminated by glowing lights, this mesmerizing entrance leads you into the extraordinary universe of INNISFREE. 

Here, you will be introduced to the brand’s latest innovation, the NEW Vitamin C Green Tea Enzyme Brightening Serum. This dual-care serum works to brighten and refine, promising a 4X brighter clear glow. 

The cascading light display at the gateway captures the essence of the Vitamin C ingredient, offering a glimpse of the radiant transformation achievable with this remarkable new product. 

Take a Peek on The Best-Sellers

Explore Innisfree’s best-sellers at the heart of the pop-up installation. Immerse yourself in the product experiential station and discover the transformative Vitamin C Green Tea Enzyme Brightening Serum. Developed by Innisfree’s Green Innovation Lab, this serum combines Vitamin C with Jeju Green Tea Enzyme for a 4X brighter clear glow over time. 

Experience another best-seller, the enhanced Green Tea Seed Hyaluronic Serum for intense hydration and the Retinol Cica Repair Ampoule for troubled skin, are both showcased in sustainable packaging. Witness as the brand unveil the star products, and their benefits, and master the art of incorporating these beauty heroes into your daily skincare routine.

Learn the art of layering and combining these beauty heroes into your everyday skincare routine by exploring the star products and their major advantages.

Strike a Pose and Start Slaying!

Strike a pose and unleash your inner star at the Experiential Photo Zone in THE NEW ISLE. Gather your squad and capture Insta/TikTok-worthy moments in this uber-cool setting.

Elevate the selfie game with the 0.5x selfie vibe and let your playful side shine through. Create unforgettable and shareable memories to cherish forever.

‘The New Isle’ Exclusive Promotions


Experience exclusive promotions at the INNISFREE ‘THE NEW ISLE’ Pop-Up Event.

Vitamin C Green Tea Enzyme Brightening Serum Gift With Purchase (30ml) 

Price: $45 (U.P. $ 50)

With the purchase of the Vitamin C Green Tea Enzyme Brightening Serum (30ml), enjoy 10% off your order, an adorable INNISFREE orange puffer pouch, a 15% off return voucher*, and a pop-up-exclusive ‘Glow With Vita C’ sparkling beverage inspired by the serum! Limited stocks are available. *Terms and Conditions apply.

Complimentary Innisfree Deluxe Sample Kit

Receive your very own complimentary Innisfree Deluxe sample kit by registering as a member and following Innisfree on TikTok or Instagram to receive a complimentary INNISFREE Deluxe Sample Kit. 

The kit includes the all-new Vitamin C Green Tea Enzyme Brightening Serum (7ml) and Green Tea Seed Hyaluronic Serum (10ml). Available while stocks last.

Pop-Up Giveaway (Win A Skincare Bundle Worth SGD120!)


Participate in the Pop-Up Giveaway and stand a chance to win a skincare bundle worth SGD120!

Here’s how to enter: Share your ‘THE NEW ISLE’ experience on your Instagram or TikTok feed, follow and tag Innisfree’s social media accounts, and include the hashtags #THENEWISLE and #VitaCSerum. 

Five winners with the most creative entries* will be selected to receive the fantastic skincare bundle set and pouch. This giveaway is only open to Singapore public accounts only. 

TikTok LIVE With Daniel Chan

@daniel_jchan For that juicy, just-bitten-a-cherry LOOK 🍒 💦 #tiktoksg #beauty ♬ a negroni sbagliato w prosecco l hbo max – Max

Tune in to Daniel Chan’s TikTok (@daniel_jchan), Beauty TikToker, and Innisfree’s Beauty Advisor, for the broadcast. Join us for a TikTok LIVE Product Demonstration on 7 July 2023, from 6:00 to 7:00pm!

Getting to know up close and more details about the new Innisfree brand identity, including the ALL-NEW Vitamin C Green Tea Enzyme Brightening Serum and other best-sellers in refreshed packaging. Get insights into product efficacy and participate in the interactive LIVE Q&A segment. 

Visit us at Mandarin Gallery (Outside Michael Kors) from 6 to 11 July 2023, 12:00pm to 9:00pm daily.

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