Besides skincare, your hair condition plays a vital role in your appearances. Who loves tangled, tousled hair, anyway? Unless you’re Beyonce, waking up with big, messy and unbrushed hair is so not cute. But hey, that’s the reality of ‘’beauty’’—nobody’s perfect. But we’re still trying, nevertheless. 

And speaking of imperfect hair, you’re right in time, ladies and gents because we are pleased to introduce KMS’ new range of hair products, KMS Conscious Style: an innovative way to preserve the planet without sacrificing on performance and style. featuring products that are well-curated with up to 98% natural ingredients and up to 97% biodegradability. Perfection! We stan a brand that advocates eco-friendly business practices! 

The latest collection comes with 4 different products, and Beauty Insider is excited to share with you hair lovers these amazing products that’ll really help to tame your wild mane. 

Introducing The Conscious Style Range 

KMS CONSCIOUS STYLE is a new and innovative way to preserve the planet, without sacrificing on performance and style. With four essential products with minimalistic yet high-performing formulas from KMS’ unique TRIfinity Technology – START, STYLE, FINISH, it is an effective way to create pure and individualistic hairstyles with minimal impact on the planet. KMS has eliminated the compromise that often comes with being eco-friendly yet creating consistently fabulous hair. 

That’s why KMS is making it simple for consumers to make conscious choices and get superb results with its new and innovative Conscious Style line. This range of essential hair care products designed for daily use is formulated with minimal, mostly naturally-derived, yet high-performing ingredients with a nominal impact on nature. Ideal for normal to fine hair and safe for colour-treated hair, Conscious Style works from start to finish imparting weightless hydration, enhancing natural texture and protecting against environmental pollutants.

The Conscious Style Ingredients 

Conscious Style is all about using less to achieve more. The range incorporates streamlined formulations composed of pure, simple and mostly sustainable ingredients carefully chosen to live up to your hair styling expectations; up to 98% are naturally derived and up to 97% are biodegradable. Their ingredients include sustainably sourced, highly-effective and carefully picked ecocert extracts, including:

  • Moringa Seed Oil, which is known as the miracle tree and the most nutritious plant on earth. This rich smoothing oil is replete with natural antioxidants to help ensure hair hydration while protecting the hair and scalp from environmental pollutants.
  • Oat Oil, which is known for its gentle and soothing properties. Packed with lipids and vitamins, this natural extract helps maintain the scalp’s natural balance by replacing lipids lost in everyday activities, while hydrating the scalp, locking moisture into hair and restoring natural luster and elasticity.

What’s best, they keep it clean, by not using sulfates, silicones, microplastics, mineral oils, dyes/artificial colourants and animal-derived products. Any included fragrance has a low allergy potential. Their packaging utilizes up to 53% recyclable PCR (post-consumer recycled materials). Both Everyday Shampoo and Conditioner are 100% recyclable. Ahh, we love to hear it! 

The Lineups

The EVERYDAY SHAMPOO ($36)

This daily mild shampoo gently cleanses and helps maintain the natural balance of the scalp while providing weightless hydration to leave hair with a natural touch and healthy shine. Formulated with KMS’s AHA Structure Complex that improves not only the internal structure of hair with organic acids but also the external structure, priming hair for optimal style creation. Apply to wet hair. Lather. Rinse. Repeat if necessary.

The EVERYDAY CONDITIONER ($40) 

This mild and nourishing daily treatment gently detangles and maintains the natural balance of the hair and scalp while enhancing manageability and elasticity. Formulated with KMS’s AHA Structure Complex that improves not only the internal structure of hair with organic acids but also the external structure, priming hair for optimal style creation. Your hair will be left with a soft touch and healthy shine.

The STYLING PUTTY ($46) 

This paste/cream with a firm consistency that softens easily in your hand for even, perfect distribution features an innovative blend of naturally-derived Carnauba Wax and a natural styling polymer. Apply to towel-dried hair to seal in hydration while adding control, definition, long-lasting hold without stiffness and a matte finish. This styling putty suits for all hair types and lengths. Work through towel-dried or dry hair.

The MULT-BENEFIT SPRAY ($44) 

This hybrid flexible styling spray/finishing hairspray features minimal ingredients, including an innovative polymer that creates a flexible shield around the hair that in perfect combination with a moisturizer enhances hair elasticity and manageability. During blow-drying and using hot tools, it also adds texture and control. Meanwhile, the flexible sealing polymer provides a medium hold and reduces frizz while creating a barrier against environmental pollution. Spray on towel-dried hair before blow-drying or on to dry hair to use with hot tools or to finish previously-styled hair.

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