At Benefit, they don’t like to play favourites, but if they did, Precisely, My Brow Pencil would undoubtedly be at the top of the list. Why? Well, the fans just can’t seem to get enough, and they can’t recall a time when it wasn’t flying off the shelves. Seriously, one is sold every 7 seconds.

Naturally, with such overwhelming demand, they decided it was time to expand the family. Introducing the Precisely, My Brow Detailer and the Precisely, My Brow Wax.

That’s right, everyone’s beloved brow pencil, which boasts an impressive track record as a bestseller , now has two new brow besties for an even more precise, twice-as-nice routine.

So, what does it take to be a part of Precisely? Let’s delve into it!

Precisely, My Brow Pencil

Introducing the Precisely, My Brow Pencil, an ultra-fine brow defining pencil priced at $47 and available starting February 15th, 2024. Originally a pivotal part of Benefit’s monumental brow collection launch in 2016, it swiftly became a staple for both seasoned brow enthusiasts and novices, maintaining its bestseller status year after year thanks to its unparalleled ability to deliver precise results with minimal effort — cue the proud parent moment. 

Applying with light, short strokes and blending with the built-in spoolie achieves the perfect look. Boasting a dual-sided brush for mess-free, targeted application, this waterproof and smudge-proof pencil precisely outlines, defines, and fills in brows with hair-like strokes, ensuring natural-looking results that last for 12 hours. 

Plus, with Benefit’s #1 brow bestseller accolade of/ selling one every 7 seconds, and earning over 70 industry awards alongside thousands of 5-star customer reviews, it’s clear that this is the epitome of brow perfection. 

Why we love it:

  • Easy to control
  • Waterproof and smudge-proof
  • Ultra-fine, twist-up tip

Price: $47

Where to buy: Benefit

Precisely, My Brow Wax

And let’s not forget about its sibling, the Precisely, My Brow Wax — also available starting February 15th, 2024. This full-pigment sculpting brow wax is the ultimate go-to for pigmented, sculpted brows that stay put, enriched with brow-beautifying ingredients like Shea Butter, Jojoba Seed Oil, Argan Oil & Carnauba Wax.

Why we love it:

  • Smudge-proof & sweatproof
  • Rich colour & instant payoff
  • Dual-sided brush

Price: $47

Where to buy: Benefit

Precisely, My Brow Detailer

Say hello to the newest member of the Precisely family: Precisely, My Brow Detailer, also available starting February 15th, 2024. This microfine detailing brow pencil is a must for perfectionists who understand that achieving impeccable brows is all about the finer details.

With a tiny 0.8mm tip, it boasts the smallest brow pencil tip on the market, making it the go-to tool for drawing those precise, clean lines that will elevate your brow game to a whole new level of polished perfection. 

To achieve the desired look, simply twist up until the tip is level with the clear protective tubing, then apply with light strokes. For added depth and dimension, experiment with lighter or deeper shades before blending with the included spoolie. 

With Precisely, My Brow Detailer, every stroke is a work of art, bringing your brow dreams to life with unparalleled precision and finesse. Welcome to the world of precision, where every detail matters.

Why we love it:

  • Waterproof & smudge-proof
  • Built-in blending spoolie
  • Creamy-smooth formula

Price: $43

Where to buy: Benefit

All Together Now!

Ready to take your brow game to the next level? Let’s dive into the ultimate brow routine with the Precisely trio for a multi-dimensional look that’s precisely tailored to perfection.

So, you’re aiming for a flawlessly defined, detailed, and sculpted look that lasts? Here’s the breakdown:

  • Step 1: Start by outlining, defining, and filling in your brows with the trusty Precisely, My Brow Pencil. Its ultra-fine tip allows for precise application, ensuring every stroke delivers the perfect shape and definition.
  • Step 2: Next up, grab your Precisely, My Brow Detailer to add those intricate details and dimensions to the tips and tails of your brows. With its microfine tip, you can effortlessly create delicate lines that enhance your brow’s natural arch, adding depth and dimension with every gentle stroke.
  • Step 3: And to seal the deal, reach for your Precisely, My Brow Wax. Brush it upward through your brows using the flat side of the applicator to infuse rich colour and set your masterpiece in place. Then, sculpt and groom your brows to perfection using the domed side for a flawless finish that lasts all day.

When it comes to achieving impeccable brows, precision is key. Because at Benefit, they’re all about precision — nothing less, nothing more.

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