Beauty News
Shiseido Group Commemorates Its 150th Year With An Experiential Anniversary Event
Honouring the group's many milestones
By: Balqis Ariffin / October 11, 2022
Shiseido Group has hosted an experiential event to celebrate its 150th anniversary, honouring the group’s milestones and celebrating the present successes.
With the theme “Beauty Innovations for a Better World”, the event showcased Shiseido’s illustrious history with heritage and milestone displays as well as experiential exhibitions from various brands under its portfolio.
According to Nicole Tan, President & CEO of Asia Pacific at Shiseido, “This is a very exciting year for Shiseido as we celebrate 150 years of Japanese heritage and industry-leading innovations. With the establishment of Shiseido Asia Pacific in Singapore as the regional headquarters since January 2016, our strategic proximity to key Asian markets has provided us with the opportunity to tap on Asian consumer insights and create a better world through beauty.”
“As we celebrate this important milestone with our valued partners and guests in-person today, I look forward to working with our local and regional teams to continue to foster innovation, build capabilities and talent and bring more beauty innovations to our consumers in the region,” she shared.
The event offers curated sensorial experiences for attendees, including a showcase of the Shiseido Group’s products and a 360-degree interactive photo booth. Shiseido has also partnered with the Rainbow Centre, a local NGO, to launch the rainbow program.
At the event , guests collaborated on a canvas outline to create a unique 150th anniversary creation using Shiseido’s products and made a direct contribution whenever they purchased artwork from the Rainbow Centre at the event.
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