7 Products we’re loving from the Kat von D launch

Categories : Beauty News, Editor's Pick, Makeup

Kat Von D makeup is finally here, and we can’t stop squealing! Get a sneak peek of her collection before it launches in Sephora Singapore stores in July 2016 and on www.sephora.sg on June 27.

Kat Von D brings her artistic vision as a tattoo artist into her multi-awarded makeup line, which is loved for its bold colours and rich pigments. Think old Hollywood glam, laced with a rock n’ roll edginess. To me, makeup is one of the most artistic outlets of self expression, and this collection – a mix of old Hollywood glamour with an L.A. vibe – personifies that. I am so excited to introduce my beauty brand to the Singaporean consumer.”

If you can only buy just one…Kat Von D lipstick

One? Just one? The agony!

But if you have you have more self-control than we do, take home the new Studded Kiss Lipstic, currently the #1 selling lipstick line in Sephora US. Thanks to the Color Cushion Technology™, you get intense color in one swipe, and its longwear formula still feels velvet-smooth and comfy.  Available in 39 shades, $32.


Kat Von D liquid lipstickIf you’re mad for matte…

Kat Von D’s Everlasting Liquid lipstick ($31) dries to a true matte finish, and doesn’t dry out your lips. Vitamin E and sunflower seed nourish your lips.

The hardest part? Picking which of the 26 shades to try first. We recommend red — because baby, these reds are RED, and there are enough shades to find the perfect match for your skin tone.



If you’re still looking for your HG eyeliner…

Waterproof, fade proof, meltproof, crackproof, run-resistant – this may be the answer to a kitten flick that lasts the whole day in Singapore’s heat!

Kat Von D Tattoo Liner ($32, available in 2 shades) is modelled after the finest artistry pens and makeup brushes, for a precise line that dries quickly and stays put.


7If you’d like to play with color…

Y’all know that coloured liner is one of the big 2016 makeup trends, and few do colour as well as Kat Von D!  Ink Liner ($31) comes in 10 bright, intense shades.

The marker tip is so easy to use — think of it as a crayon for the big girls —  so it’s a good choice if you’ve never tried eyeliner before or tend to rush your morning makeup before the caffeine (and steady hand-eye coordination) kick in. #thestruggleisreal



11If you’re a contouring queen…

Sculpt, chisel, shape and slenderize your features with Kat Von D Shade + Light Contour Face Palette ($73.00), loaded with a unique selection of matte shades that capture the true hues of shadow and light. Silky, buildable, and easy to blend for a flawless, fade-proof finish. Apply with the Light Face Contour brush ($58). Glide the angled end along the hollows of your cheeks and temples for effortless sculpting; guide the tapered dome end along desired areas to enhance and illuminate features.  Hello, cheekbones!


9This is the only eye palette you need

If you’re not really into bold eye colours, and just want to subtly define your eyes, the
Kat Von D Shade + Light Eye Contour Palette (S$73.00) is your go-to. It has three color quads — neutral, cool, and warm — to flatter every skintone. Three large base shadows are arranged above three coordinating powders for contouring, defining, and highlighting. You even get an easy-to-follow contouring guide with step-by-step instructions for creating three different eye-opening techniques.


Kat von D foundationIf you need #nofail foundation…

Kat Von D Lock-It Foundation ($56.00, available in 17 shades) gives exceptional coverage but still looks smooth and natural. Proprietary pigments match a broad range of skintones, natural polymers absorb oil, while emollients keep skin looking youthfully hydrated. Set with Kat Von D Lock-It Powder Foundation ($53.00, available in 18 shades)