Blue Beauty: A New Wave Of Movement That You *Need* To Hop In!

Although we tend to brush it aside, beauty is not all about getting the brows on fleek, collecting a bunch of new skincare products or merely doing our makeup right. It is actually more than that. The beauty community itself is a movement that constantly adapts to social and environmental changes. Green beauty, clean beauty, vegan and cruelty-free, we’ve heard it all. However, with the addition to the blue beauty movement, it will definitely make the world better than ever! Have we ever thought about the chemical residues of the shampoo or even the plastic packaging? Indeed, we might throw them in the trash accordingly but what happens next? To get you started in this new movement, Beauty Insider has gathered all the essential info about blue beauty. So, ditch your Monday blues and keep reading!

What Actually is Blue Beauty?

The blue beauty movement was created by Jeannie Jarnot, the founder of Beauty Heroes back in 2018. It mainly aims to bring changes to the environmental conditions, particularly the ocean and marine life. The movement also focuses beyond that by cultivating the value of using limited plastic waste. On top of that, it also addresses the issues of harmful ingredients that are proven to affect the ocean and the reef.

So, you might ask what’s the difference between green beauty and blue beauty, right? Well, green beauty emphasizes making significant changes in our life by incorporating clean and natural ingredients. This movement prioritises using beauty products that are environmentally friendly and doesn’t contain harmful ingredients that can affect humans too.

Additionally, green beauty invokes awareness on using sustainable source products and recyclable packaging. Whereas blue beauty derived from the consciousness that steemed from the long term effect of plastic wastage on the ocean’s ecosystem. Although both movements are varied, their primary goal is similar which are to ensure positive effects on the environment and human.

Why Blue Beauty Movement is Important to Our Environment?

According to Credo Beauty, it is estimated that about 122 billion packages are produced by the beauty industry alone, however, only less than 10% are recycled. In fact, WWF stated that 8 million tonnes of plastic wastage end up in the ocean every year. So, just imagine the consequences of such action to the marine life and coral reef. Indeed, it is very alarming to know that by 2050, it is predicted that the ocean will be filled with more plastic than fish. We have come to the time, whether it is now or never.

With the blue beauty movement, we can minimize and prevent the number of plastic wastages that will eventually be dump in the ocean. Most importantly, through this initiative, we can avoid harmful ingredients like octinoxate and oxybenzone affecting the precious coral reefs. These ingredients are known to cause coral bleaching, hence they should be considered as a threat to marine life.

As much as sunscreen is important, the formulations are equally significant as well. The beauty brands and the consumers have the burden to make informed choices, not only for the sake of mother nature but for the wellness of humans as well. Without a doubt, this movement will ensure the overall biodiversity of the ocean

Brands that Support Blue Beauty Movement

1.Ethique

Ethique, a cult favourite brand is highly preferred for its high-quality ingredients and efficacy. Most of all they take environmental issues seriously! The brand only uses compostable packaging as a way to minimize the wastage on nature. In addition, they also minimize the carbon footprint and greenhouse gas emissions. With Ethique, you can splurge without any guilt as the brand pledged to plant a tree for every order.

2. REN Clean Skincare

REN Clean Skincare is at the forefront when it comes to incorporating clean ingredients and sustainable packaging. In fact, they just recently launched the world’s first aluminium sample tube to reduce the amount of wastage. The brand also pledged to produce zero waste by the end of 2021. With their partnership with other brands and organizations for a better future, REN Clean Skincare is leading the way for the beauty industry.

3. One Ocean Beauty

As the name suggests, One Ocean Beauty uses ingredients that are sourced from the ocean using the advanced Blue Biotechnology and the packaging is also recyclable. They also collaborated with Oceana to improve and preserve the ocean and its marine life. Through such partnership, they managed to amend the policies like banning styrofoam plastic containers in New York and protecting coral reefs in the Gulf of Mexico. Simply try out their products and trust us, your skin will definitely thank you!

4.L’Occitane

This list would never be complete without the fan favourite brand, L’Occitane! The brand has partnered with the International Union for Conservation of Natura (IUCN) to identify and minimize its production impact on the environment. In addition, the collaboration with Plastic Odyssey also marked their journey, in which they partnered with professionals to collect plastic wastages all around the globe.

What do you think of this new blue beauty movement? Let us know in the comments below and make sure to follow Beauty Insider on Instagram and Facebook for the latest update!