35 Best Japanese Drugstore Beauty Products That Won’t Break Your Bank!

Japanese beauty products- drugstore or otherwise are such a huge part of the beauty industry. From collagen pods to powder cleansers, you are sure to spoil yourself with the endless amount of options. The best part? These quality products come at affordable price points. Beauty Insider lets you in on the best Japanese drugstore beauty products you should have in your beauty arsenal!

1. Cure Natural Aqua Gel

The Cure Natural Aqua Gel has been crowned as Japan’s top exfoliator choice, so you can be sure that this product is a must-have in your skincare routine. Unlike harsh chemical peels, this water-based exfoliating gel gently melts away dead skin cells without drying out the skin for a smoother complexion. Additionally, it is formulated with 91% activated hydrogen water, which protects the skin from cell damage. Check out this product review by beauty YouTuber Mary Lu here!

Why we love this product:

• Brightens up dull skin
• Leaves skin with a soft and smooth texture
• Moisturises the skin

Overall, we can see why this exfoliating gel has earned its title as one of the top products in Japan! Not only does it deliver on its promise of brighter skin, but it does not dry out the skin too! This is the perfect product for all skin types, including even the most sensitive of skin types. Plus, hundreds of reviewers have nothing but nice things to say about this product!

Price: $29.90 at Watsons

2. Hada Labo Super Hyaluronic Acid Premium Hydrating Lotion

Dry skin does not stand a chance against this hydrating lotion. Infused with not one, but five types of hyaluronic acid, this hydrating lotion hydrates the skin from its deepest layers to leave the skin feeling soft and supple all day long. What’s more, it is free of fragrance, alcohol and mineral oil for zero irritation! Check out a preview of this hydrating lotion below.

Why we love this product:

• Leaves the skin with long-lasting hydration
• Leaves the skin feeling soft and supple
• No greasy finish

For people with very dry skin types, this hydrating lotion is your new holy grail. With its long-lasting moisture and lightweight texture, dry patches are a thing of the past! We have no complaints about this product!

Price: $18.67 at Watsons

3. Canmake Cream Cheek

Always wanted to achieve the Japanese Igari look? The Canmake Cream Cheek is your go-to! Available in seven shades from baby pinks to coral oranges, this cream-based blusher adds a pop of colour to your skin and leaves with a sheer finish for that all-natural, glowing look. This review by YouTuber Amanda Z shows you the wonders of the Canmake Cream Cheek.

Why we love this product:

• Amazing buildability
• High pigmentation
• Blends seamlessly on skin

It looks like we have found our new favourite blusher! The Canmake Cream Cheek is everything you ever wanted in a blusher from its high pigmentation to its sheer, rosy finish. For its price point, this drugstore beauty product is a must-buy on our list. Even the reviewers agree with us!

Price: $9.03 at Amazon.sg

4. Kanebo Suisai Beauty Clear Powder

The Suisai Beauty Clear Powder is nothing short of innovative. A popular skincare product in Japan, this powder cleanser foams up upon contact with water and deeply cleanses the skin. In addition, it contains amino-acid cleansing ingredients and enzymes to remove pore-clogging impurities and dead skin cells for a smooth and soft complexion. This product is even approved by beauty YouTuber kimdao!

Why we love this product:

• Comes in travel-friendly powder cubes
• Minimises the appearance of pores
• Reduces skin’s roughness

This powder cleanser does not disappoint! It mildly exfoliates the skin and does deliver its promise to remove any impurities that might aggravate the skin. What’s more, it does not strip away your skin’s natural moisture. We highly recommend this product to people with oily skin types.

Price: $24.30 at Lazada

5. Minon Amino Moist Moist Gel Pack

Soft, bouncy skin has never been this easy to achieve with this moist gel pack. This sleeping mask pack is packed with easily-penetrating amino acid oils to trap moisture into your skin, so you can say goodbye to dry, patchy skin!

Why we love this product:

• Non-sticky finish
• Minimises the appearance of fine lines
• Lightweight texture

This is a holy grail for people with dry skin types! With its lightweight texture and anti-inflammatory properties, this sleeping mask is just what your skin needs for glowing, youthful-looking skin. You can also use this mask in the daytime if you need a quick hydration boost before applying your makeup!

Price: $32.90 at Watsons

6. S-LABO Argan Oil Facial Soap

Infused with Argan Oil, this moisturising face soap leaves your skin feeling velvety smooth after each wash. One of the benefits of using this face bar is that it is environmentally friendly and made using natural ingredients. Using the cold process manufacturing method, ingredients used are infused naturally without heat.

Why we love this product:

• Does not strip the skin’s natural moisture
• Control sebum production
• Protect the skin from sun damage

Argan oil is perfect not just for cleansing but it helps the skin retain its natural oils as well! Each soap bar is made by hand by soap-making experts in Japan and comes with a free lather net. For best use, lather with water to create foam for a gentle cleanse.

Price: $14 at jmarket

7. Koji Clear Eye Talk

Monolid no more with the Koji Clear Eye Talk! This double eyelid glue creates a natural double eyelid effect without the use of visible eyelid tapes. It also comes with an application stick to help you identify your natural crease. Apply this product by swiping the glue onto your crease line and wait for it to turn semi-dry. Check out this tutorial on how to use the Koji Clear Eye Talk here.

Why we love this product:

• Fuss-free application
• Almost invisible appearance
• Easily removable with a makeup remover

The only drawback we have with this product is that it is not waterproof. However, this double eyelid glue is an affordable solution to getting natural double eyelids, especially if you are not looking to go under the knife! That is a win in our books.

Price: $15.50 at Watsons

8. Naturie Hatomugi Skin Conditioner

Give your skin some much-needed TLC with the Hatomugi Skin Conditioner. This toner delivers intense moisture and nourishes dry, irritated skin to leave skin feeling refreshed. Plus, it contains Job’s tears — or coix seeds — which is popular for its detoxifying properties to brighten up dullness and refresh tired skin. Check out a preview of this product here.

Why we love this product:

• Removes excess sebum
• Tightens pores
• Leaves skin feeling much softer than before

Even though we love this product, the only snag we have with it is that it contains alcohol. Having said that, this toner does live up to the hype of being highly moisturising, leaving skin feeling softer and smoother. This is a must-have Japanese beauty product for people with dry skin types.

Price: $8.70 at Guardian

9. DHC Deep Cleansing Oil

Hailed as the original Japanese 1-step oil cleanser, this oil cleanser melts away all makeup traces and pore-clogging impurities. That includes even pesky waterproof mascara! It is also packed with antioxidant-rich organic olive oil and rosemary leaf extract to combat skin-damaging free radicals and nourish the skin. This review by YouTuber veryANNEusual even shows you how well this product works!

Why we love this product:

• Non-greasy finish
• Moisturises the skin and does not dry the skin out
• Removes excess sebum and oil

Our verdict: This Japanese drugstore product is godsent. It delivers everything you ever wanted in a cleanser to leave your skin feeling smooth and supple. Plus, it is perfect for people with oily and combination skin types as it helps balance the skin’s oil production. No wonder this product has received countless glowing reviews!

Price: $29 at Watsons

10. Biore UV Aqua Rich Watery Essence SPF 50+

The cult-classic Biore UV Aqua Rich Watery Essence is back better than ever! Now formulated with the world’s first Micro Defence Formula, this water-based sunscreen provides a full and even coverage down to the micro levels of the skin to keep sun damage at bay. What’s more, this sunscreen is packed with hyaluronic acid, Royal Jelly extract and Butylene Glycol to deliver intense moisture to the skin. If you want to see whether this product is a hit or miss, check out this product review done by beauty YouTuber here.

Why we love this product:

• Non-sticky finish
• Moisturises the skin
• Lightweight texture

Overall, we are huge fans of this sunscreen. With its lightweight texture and strong SPF50+ protection, this sunscreen is a must-have in our skincare routines. Despite the stray reviews, we did not find any jarring problems with this product and even the reviewers agree with us.

Price: $18.90 at Guardian

11. Kiss Me Heroine Make Super Waterproof Long & Curl Mascara

Long and curly lashes are no longer just a dream with this fan favourite mascara. The Kiss Me Heroine Make Super Waterproof Long & Curl Mascara is not only highly pigmented, it also adds volume to short and thin lashes for the illusion of thick, doll-like lashes! Check out this review of the award-winning mascara by this YouTuber here.

Why we love this product:

• Does not clump lashes up
• Curls lashes up
• Waterproof

We can see why this product has earned its title of being a cult-favourite! This mascara completely transforms your lashes, leaving your lashes looking luscious 24/7! Plus, it is extremely waterproof, so even your tears cannot make this mascara budge. With this, it is no surprise that this mascara has been highly raved about.

Price: $17.52 at Watsons

12. Saborino Good Night Sheet Mask

Give your skin a good night’s rest with the Saborino Good Night Sheet Mask. The Sarborino Good Night Sheet Mask is a 5-in-1 face mask that doubles up as a toner, lotion, mild exfoliator and essence to take care of all your skincare needs! Perfect for those lazy days when you need a quick skincare fix. Simply leave this mask on for 60 seconds and instantly feel the boost of hydration to your face.

Why we love this product:

• Amazing chamomile scent
• Non-greasy feeling
• Moisturises the skin

We are absolutely loving this sheet mask as it is a fuss-free way to keep your skin looking smooth and supple for the next morning! The best part? It is perfect for all skin types! If this product is not a must-buy, we do not know what is.

Price: $21.90 at Guardian

13. K-Palette 1 Day Tattoo Real Lasting 24H Eyeliner Waterproof

Whether you are looking to get a bold cat eyeliner or an innocent puppy eyeliner, this eyeliner is sure to deliver any eyeliner look your heart desires. With its skinny micro-fibre brush applicator, this eyeliner glides seamlessly and guarantees precise lines, making this the perfect eyeliner for both makeup beginners and veterans. Even YouTuber Tina Yong loves this eyeliner.

Why we love this product:

• Waterproof
• Quick-drying
• Promotes lash growth during application

If you are looking for a highly pigmented and precise eyeliner, look no further than this eyeliner. This eyeliner delivers on its promise to deliver precise lines that are easy to control with its brush tip applicator. What’s more, it lasts all day long! Reviewers are loving this eyeliner and we are too.

Price: $19.90 at Watsons

14. Lishan Horse Oil Face Mask

A huge hit in Japan, the Lishan Horse Oil Face Mask is your go-to for radiant, glowing skin. As its name suggests, this mask is infused with horse oil, known to contain linolenic acid which improves the skin’s elasticity and soothe redness. Aside from horse oil, this mask also contains a medley of ingredients including Hatomugi extract and horse placenta extract to deliver intense hydration to the skin.

Why we love this product:

• Minimises the appearance of fine lines
• Non-sticky & non-greasy finish
• Brightens dull complexion

We are not surprised that this mask has been well-received by reviewers! This mask truly lives up to its hype, delivering intense hydration and minimises fine lines for youthful-looking skin. The best part? It comes at an affordable price point. We recommend this mask for people with dry skin types.

Price: $3.90 at Tokyu Hands

15. Maikohan Lip Balm

The Maikohan Lip Balm is your rescue solution for dry lips. Infused with botanical ingredients including olive oil, camellia extract and apricot oil, this lip balm boosts hydration to your leaps for soft, kissable puckers. What’s more, this lip balm leaves your lips with a high-shine gloss!

Why we love this product:

• Sheer tint
• Glides on smoothly
• Long-lasting moisture

Keep your puckers looking soft and smooth with this lip balm! Available in seven shades, this lip balm is a must-have to keep dry, flaky skin at bay! Although it is a little on the pricier side, this lip balm is worth every dollar.

Price: $19.90 at Tokyu Hands

16. Kosé Softymo Deep Cleansing Oil

Get rid of all the grime on your skin in one rinse with the Kosé Softymo Deep Cleansing Oil. Formulated with various botanical ingredients including shea butter and rice bran oil, this cleansing oil lifts any impurities that clog pores, minimising the appearance of blackheads. Check out this review by YouTuber Becca M to see how well this deep cleansing oil works.

Why we love this product:

• Non-greasy finish
• Gentle on skin
• Rinses off easily

If you are looking for an affordable cleansing oil, this drugstore product is a must-buy! With its gentle and deep cleansing properties, this product is perfect for all skin types! It is no surprise that this product has achieved its cult status with its many glowing reviews.

Price: $16.90 at Watsons

17. Cezanne Make Keep Base

Achieve a flawless makeup base with the Cezanne Make Keep Base. This tinted primer blurs out the appearance of pores and fine lines for smoother makeup application. Plus, it leaves the skin with a matte finish to keep oily shine at bay!

Why we love this product:

• Controls oil production
• Waterproof
• Brightens up skin tone

Fight against humidity with this mattifying primer! Perfect for oily to combination skin types, this primer does not budge the slightest with its water and sweat-resistant formula

Price: $15.90 at Watsons

18. Canmake Stay-On Rouge Balm

Expect nothing but kissable lips with the Canmake Stay-On Rouge Balm. This 3-in-1 lip balm delivers intense moisture, UV protection and a glossy finish to keep your lips looking irresistible. Plus, this lip balm also doubles up as a sheer lipstick to add a pop of colour to your lips! Check out what YouTuber Edward Avila had to say about this lip balm.

Why we love this product:

• Non-sticky finish
• Long-lasting moisture
• Smooth texture

This lip balm is everything you need in a lip product. From its impressive colour payoff to its strong UV protection, this lip balm is your all-in-one lip product to complete your everyday makeup look. However, reviewers have noted that this product may not work for extremely cracked lips. Having said that, they love this product and so do we!

Price: $14.90 at Watsons

19. KATE Secret Skin Maker Zero Liquid Foundation

The secret to flawless skin lies in this liquid foundation. With its high coverage, you can expect every little imperfection to be concealed with this liquid foundation. What’s more, this liquid foundation boasts a blendable formula that glides seamlessly onto the skin to keep away from a cakey finish.

Why we love this product:

• Weightless on skin
• Hides uneven pores
• Matte, natural finish

It is safe to say that this foundation has earned a spot on our list of beauty favourites. Not only does this foundation deliver nothing but flawless coverage, it does not cause any breakouts! We would definitely recommend this product to people with oily to combination skin types.

Price: $26.10 at Shopee

20. Kao MegRhythm Steam Eye Mask

Skip that trip to the spa and experience pure bliss with this steam eye mask. A one of a kind eye mask, it warms up after 10 minutes upon contact to ensure your tired eyes are well-rested. In addition, this eye mask comes in various soothing scents from lavender to chamomile to fit your preference. Check out this product review by WOCONNECT.

Why we love this product:

• Long-lasting warmth
• Calming scent
• Fuss-free

Beauty junkies are obsessed with this product and so are we! This steam eye mask is the perfect tool if you need to give your eyes a break. Did we mention that this eye mask is unbelievably relaxing? The reviewers definitely think so.

Price: $6.50 at Guardian

21. MUJI Cosmetic Paper Linen Blended

Sweat and humidity might be inevitable in sunny Singapore, but at least midday shine is no longer a problem with these blotting sheets. Coming in 100 sheets per pack, these blotting papers are made of linen paper to remove excess sebum without disrupting your makeup.

Why we love this product:

• Alcohol-free
• Artificial fragrance-free
• Smooth texture

What better way to keep midday shine at bay than with these affordable blotting papers? These blotting papers do not irritate even the most sensitive of skin types. If you need to get rid of oily shine on-the-go, keep these blotting papers with you at all times!

Price: $2.60 at MUJI

22. Breath Palette Flavoured Toothpaste

Ditch the usual mint toothpaste and try out kiwi or coffee-flavoured toothpaste instead. The Breath Palette Flavoured Toothpaste features a wide range of unconventional toothpaste flavours made from all-natural ingredients and extracts. These tubes of toothpaste are available in 31 flavours including honey and even Indian Curry, so you can knock yourself out trying out all these wacky flavours.

Why we love this product:

• Made of all-natural ingredients and extracts
• Infused with tooth-protecting herbs
• Perfect for sensitive teeth

Although many people are not loving that this toothpaste does not foam up as much, the low foam levels are deliberate! So you do not have to worry about leaving your teeth unclean with this toothpaste. With its extensive range of flavours to try out, there is sure to be one flavour that suits your tastebuds.

Price: $1.90 at Don Don Donki

23. Tsururi Pore Cleaning Brush

Take your cleansing routine to the next level with the pore cleaning brush. Made with ultra-fine Kanegoto bristles, this brush whips up your cleansing foam and turns it into a denser consistency, which helps to penetrate your pores to get rid of all the gunk that causes blackheads.

Why we love this product:

• Gentle on skin
• Improves blood circulation with massaging motions
• Does not leave any dry patches after use

This product does deliver on its promise to deeply cleanse the skin. Plus, it does minimise the appearance of pores and leaves the skin looking brighter than before! This product is perfect for people with all skin types and it is a definite must-have on our list.

Price: $18.90 at Watsons

24. Senka Perfect Whip Facial Cleansing Foam

Holding onto its title as the top-selling facial cleanser in Japan for eight consecutive years straight, this foam cleanser does not fall short in delivering clear, refreshed skin. Formulated with Shiseido’s patented Aqua-In-Pool ingredient, this foam cleanser boosts hydration to your skin and protects your skin from free radicals. Additionally, it contains Senka’s signature silk cocoon essence to improve the skin’s resilience. Check out a preview of this product below.

Why we love this product:

• Deeply cleanses pore-clogging impurities
• A pea-sized amount of product is all you need for a good rinse
• Removes excess sebum

However, the only drawback this product has is that it leaves the skin feeling a little too squeaky clean. Having said that, we would still recommend this product to people with oily and combination skin types as it does remove excess sebum and prevents acne breakouts.

Price: $7.90 at Watsons

25. K-Palette Real Lasting Eyebrow Liner

On fleek brows are no longer just a dream with this eyebrow liner. Unlike other eyebrow pencils, this eyebrow liner comes with a skinny brush tip to create ultra-fine and precise strokes to mimic your natural hairs. Check out this product review by CandidHeadlines here.

Why we love this product:

• Budgeproof
• Highly-pigmented
• Natural-looking strokes

This eyebrow liner guarantees brows that are nothing but on-point 24/7! Not only does it deliver ultra-fine strokes that are natural, it lasts all day long! With its many glowing reviews, it is safe to say that this eyebrow liner does not disappoint.

Price: $11.90 at Guardian

26. Dolly Wink False Eyelashes

Who says big eyes are only meant for dolls? Achieve those doll-like lashes with the Dolly Wink False Eyelashes. Whether you are going for a dramatic and defined look or an effortless look, these falsies are guaranteed to deliver nothing but luscious lashes.

Why we love this product:

• Great volume
• Natural-looking
• Easy to apply with the soft eyelash bone

There are no other pair of falsies we swear by aside from the Dolly Wink False Eyelashes! The only thing we are not loving is the glue that comes with as it is not sticky at all. If you need to add some va-va-voom to your lashes, look no further than this pair of falsies.

Price: $24.90 at Watsons

27. Bi-hada Ompa Electric Razor

Need to get rid of peach fuzz? Look no further. Vibrating at a rate of 100 vibrations per second, this electric razor shaves off tiny hairs precisely at areas including the brows and lips. Unlike usual razors, it minimises friction and contact to avoid causing any abrasions and redness.

• Water-resistant
• Eliminates even the tiniest hairs
• Compact size

Skip the old, traditional razor and switch it up for an electric one instead! With minimal contact being made to the skin, this razor is a fuss-free alternative to getting rid of unwanted hair as efficiently as possible. We are definitely in love with this product.

Price: $9.90 at Don Don Donki

28. LuLuLun Hydrating Face Mask

As the bestselling face mask in Japan, this hydrating face mask is your next holy grail for an instant hydration boost. Infused with hyaluronic acid and rice ceramide, this mask brightens up dull skin and delivers intense moisture for radiant skin. Plus, it is also made with microfibre materials to adhere closely to your face so that your skin can soak up all the product.

Why we love this product:

• Mineral oil-free
• Zero irritation
• Corrects uneven skin tones

Whether you need to give your skin some TLC in the day or night, keep this face mask closeby. With its hydrating properties and The best part? This face mask is suitable for all skin types, so you do not need to miss out on all the goodness this mask brings.

Price: $29.90 at Watsons (30pcs)

29. Kiss New York Professional Make-Up Sponge

Sponges are an essential tool in any makeup routine, so why not add this affordable multi-functional makeup sponge? Designed to ensure smooth makeup application, this sponge can blend anything out and reach even the most difficult of corners to ensure full coverage.

Why we love this product:

• Helps to blend any makeup product in seamlessly
• Latex-free

Aside from its affordable price point, we are absolutely loving this product. Whether it is liquid foundation or cream blusher, there is no makeup product this sponge cannot blend out! Plus, it does not irritate sensitive skin. Looks like we are adding this product into our shopping basket!

Price: $4.90 at Don Don Donki

30. LUX Luminique Happiness Bloom Floral Cleanse Treatment

Skip the trip down to the salon and get ultra-smooth and shiny hair with this hair treatment. Formulated with Kaolin Clay as its key ingredient, this treatment thoroughly cleanses your hair while being gentle on the scalp. Plus, it also promotes healthier hair growth! Bouncy hair has never been this easy to achieve.

Why we love this product:

• Amazing scent
• Gentle on scalp
• Paraben-free & Silicone-free

This hair treatment is everything your hair needs. It whips up into a thick, creamy foam to give your hair a much-needed detox experience. We are loving this product as it does fight off frizz and dry scalp concerns.

Price: $14.90 at Watsons

31. KEANACY Pore Care Massage Gel Pack

Large pores do not stand a chance against this gel pack. This gel pack fights off pore-clogging impurities by penetrating the skin and loosens stubborn comedones to minimise pore appearance. Massage this product into the skin and rinse the product off after a minute.

Why we love this product:

• Smoother complexion
• Minimises pore appearance
• Deeply cleanses impurities without drying skin out

Overall, this pore care gel pack earns a top spot on our list. It delivers on its promise to minimise pore appearance and reveals a more refined skin texture, so you can bid goodbye to all those pesky blackheads and hello to clear skin!

Price: $19.90 at Don Don Donki

32. MUJI Sensitive Skin Body Milk

Aside from its minimalist appeal, the MUJI Sensitive Skin Body Milk has become a fan favourite for people with sensitive skin types. Packed with antioxidants and purslane extract, this body lotion keeps dry patches at bay while protecting the skin from harmful UV rays and pollution. Check out this product review by YouTuber theamberstyle here.

Why we love this product:

• Moisturises the skin
• Alcohol-free
• Non-greasy finish

Although there are stray reviews, this body lotion has been highly rated by reviewers as it does wonders for sensitive skin! It delivers on its promise to revitalise dehydrated skin, leaving the skin feeling soft and supple.

Price: $13 at MUJI

33. Senka Perfect Whip Cleansing Foam

Your face is delicate and needs the right face wash to keep it clean. Thus, the Senka Perfect Whip Cleansing Foam could be the one for you! Not only is it rich with moisture, but it also contains hyaluronic acid that is derived naturally. Therefore, it helps provide moisture without disturbing your skin. 

Why we love this product: 

• Powerful moisture
• Cleanses your skin deeply
• Floral scent
• No colouring
• Prevents skin from drying out

The Senka Perfect Whip Cleansing Foam aims to help absorb all the dead skin and dirt on your skin effectively. With the ability to foam, it can also reach even the tiniest crease in your face to help provide a powerful cleanse. 

Price: $5.53 at Watsons.

34. SK-II Facial Treatment Essence

SK-II is a well known skincare brand and this product has won quite a few awrds. For over 35 years, this product has been Japan’s longest selling product! Although it might a bit more pricey than the rest, the SK-II Facial Treatment Essence is trust-worthy. 

Why we love this product: 

• Hydrates the skin
• Prevents dryness
• Helps with anti-ageing

Thus, this product also has benefits to help with moderating the renwal cycle of the skin surface. With other benefits that help hydrate your skin and prevent dryness, it also helps with anti-angeing! 

Price: $220.00 (160ml) at Sephora.

35. Suqqu Eyelash Curler

The Suqqu Eyelash Curler is suitable for most eye shapes. This eyelash curler can help you achieve lashes that can lift to new heights! This product also has a base that is straight, which is quite different from other eyelash curlers out there. Therefore, it can get closer to your lash line as well.

Why we love this product: 

• Straighter than other eyelash curlers
• Allows you to get closer to the lash line
• Lifting lashes

Overall, this eyelash curler should be suitable for you no matter what your eye shape is. Since it can get closer to your lash line, it can help achieve more lifted lashes. 

Price: $50.37 at Amazon.