I’m sure you have heard about this makeup brand. That’s right, it is none other than E.L.F. Cosmetics! Based in Oakland, California, E.L.F. is an American cosmetics brand that provides products ranging from skincare to makeup. Better known for their makeup products, E.L.F. offers products that are effective and affordable! E.L.F. takes inspiration from your originality. Their products are meant to be suitable for every type of face and skin. Wanting their customers to look and feel good, E.L.F. creates formulas that are 100% vegan. So, Beauty Insider presents the best E.L.F products that’ll make you feel #elfingamazing! 

1. E.L.F. Cream Contour Palette

cream contour

This Cream Contour Palette from E.L.F. contains four different colours. Three of which are matte creams Caramel, Taupe and Fawn. These colours are suitable for bronzing your face. The last beige-yellow hue is great for brightening your face. For some, it can even be used as a slight highlight. Rich with intense pigment, these colours blend out and melt seamlessly into the skin. Thus, it helps achieve a sculpted finish that is natural-looking. 

Price: $19.90

Where to buy: Lazada 

2. E.L.F. Bite-Size Eye Shadow Palette

eyeshadow

The E.L.F. Bite-Size Eye Shadow Palette is perfect for tagging along wherever you go! Earlier this year, this eye shadow palette was a hot topic on TikTok as it went viral. Since you can choose from a total of eight different shade palettes, it’s easy for creating different looks. The featured palette here is known as “Pumpkin Pie”. This palette has a combo of matte, shimmery shadows. Thus, it is suitable for most skin tones. Besides, the formula used is über-opaque and easy to blend. 

Price: $5.44

Where to buy: Amazon

3. E.L.F. Luminous Poreless Putty Primer

primer

One of E.L.F.’s holy grail is its Luminous Poreless Putty Primer that helps leave your skin with a dewy finish. This subtle glow will show whether you’re wearing it alone or underneath your makeup! Compared to the previous version which left a slight matte effect, this primer helps minimise the appearance of pores. Thus, you’ll be able to achieve a glow that is radiant! 

Price: $19.90

Where to buy: Coma Makeup

4. E.L.F. Prismatic Highlighting Duo

E.L.F.

Just a speck of highlight in the corners of your eyes or on the highs of your cheekbone can make you glow. Therefore, no makeup brand can resist offering highlighters to match the hype of holographic glows! Although these colours look like a soft pink and lilac in their case, their colours are able to shift upon application. Transforming into more of a sky blue and hot pink on your skin. 

Price: $15.92

Where to buy: LoveBB.Co

5. E.L.F. Flawless Finish Foundation

E.L.F.

This Flawless Finish Foundation is one of E.L.F.’s best-seller. This liquid foundation is both lightweight and free from oil. Thus, it melts into the skin to provide a finish that is semi-matte. Not only does it help brighten up the skin, but it also has the benefit to help even out skin tones. With over 40 shades to choose from, there is bound to be a shade for everyone! 

Price: $19.90

Where to buy: Lazada

6. E.L.F. Baked Highlighter

E.L.F.

Even though the E.L.F. Baked Highlighter can be considered as a powder, it has a formula that is light as a feather! Besides that, its formula is also extremely buttery and melts seamlessly into the skin. Even if you apply this highlighter on top of your concealer or foundation, it doesn’t look cakey at all. Its formula is also great for the skin as it contains ingredients such as apricot seed oil, vitamin E and jojoba oil.  

Price: $6.40

Where to buy: eVitamins

7. E.L.F. Instant Lift Brow Pencil 

E.L.F.

With six different shades to choose from, the E.L.F. Instant Lift Brow Pencil helps achieve an accurate finish that is smudge-proof. The shades of these pencils are suitable for most hair colours, whether you’ve dyed it strawberry blonde or red! On one end, it has a precise line and on the other is a spoolie. The pencil’s formula also contains grapeseed oil to help condition your brows. Besides that, it also contains vitamin E which nourishes both your skin and brows. The consistency of the pencil is creamy, thus it provides an easy application. 

Price: $5.52

Where to buy: LoveBB.Co

8. E.L.F. Ride Or Die Lip Balm

E.L.F.

Get ready to fall in love with your new Ride Or Die Lip Balm! This lip balm from E.L.F is super-rich and moisturising on the lips. As well as being highly pigmented, it also has a texture that is super thick, yet it provides a gorgeous shine. Choose from four different shades featuring Mighty Mint, Boss Berry, Tough Cookie and Just Peachy.

Price: $11.90

Where to buy: Shopee

9. E.L.F. Primer-Infused Blush

E.L.F.

Winning awards for being a long-wearing blush that is matte, the E.L.F. Primer-Infused Blush is reputable. Its formula contains a lock-on primer powder that helps make sure that the blush lasts throughout the day. Even though it is highly pigmented, it is quite easy to blend and the colour isn’t going anywhere once blended. Even though there are seven shades to choose from, there are plenty of neutral shades. 

Price: $31.32

Where to buy: Lazada

10. E.L.F. Hydrating Camo Concealer

E.L.F.

Another holy grail of E.L.F. is its Hydrating Camo Concealer! This concealer has the benefits to provide a satin finish with full coverage. Besides hydrating your skin, this concealer is able to last all day and achieve coverage that is free from creasing! To hydrate and plump up your skin, its formula contains sodium hyaluronate. The presence of rose flower water also has properties of anti-inflammatory to help nourish and soothe your skin. So, if you are trying to hide those blemishes, dark circles or discolouration, get this concealer now! 

Price: $10.93

Where to buy: Amazon