BHG Beauty Hall, one of Singapore’s biggest departmental stores, is celebrating its 1st anniversary! To celebrate this amazing achievement, they are presenting All Things Beautiful, an exciting limited-time-only shopping experience. From 19 to 24 November, experience shopping in BHG Bugis in a new light. And we mean it literally as neon lights and photo booths are set in the store’s surroundings.

Other than that, you will also find a DIY sanitiser bar, an ice cream claw machine, and all-day high tea treats at The Marmalade Pantry Petite. If you’re a night shopper then register for a later shopping slot that ends at 11pm. That’s not all as you can also get some insta-worthy shots that will surely make a great addition to your feed. Lastly, grab exclusive beauty deals, goodies and be rewarded with up to $200 worth of cash vouchers. Beauty Insider is letting you into everything you need to know about this amazing celebration!

The Marmalade Pantry Petite Launches

BHG

Did someone say shopping and treats? Yes, please! The Marmalade Pantry Petite is an in-house cafe at BHG Bugis. It is the perfect spot for shoppers to catch a break from shopping while grabbing some delightful bites. Aside from that, the offerings from this cafe are also incredibly photo-worthy. 

The Marmalade Pantry Petite is a casual dining spin-off and retail concept featuring a wide variety of food selections. Take your pick from sweet treats like tarts, cupcakes, swiss rolls, and more. On the other hand, you can get savoury bites like waffles and sandwiches alongside freshly brewed coffee and innovative drinks. 

From only $4.50 onwards, shoppers can get a taste of these treats. The best part is that everything is specially created by The Marmalade Pantry’s team to cater to shoppers at BHG. This makes them exclusive so you will definitely want to try. Plus, The Marmalade Pantry Petite will also be launching limited-time only beauty-themed menu sets. These are slated to launch soon, to commemorate upcoming brand or product launches at BHG Bugis.

Deals At BHG Bugis

BHG

From now till 19 November, you can purchase Priority Access Passes to All Things Beautiful. These passes will allow you to enjoy irresistible deals and exclusive activities happening in-store from 10am-11pm. Want to know what’s in store for each tier? Check it out below:

  • Tier 1: $1,000
    • $1200 worth of beauty credits
    • 2 x Early Access Tickets on 19th November 2021 (Friday)
    • 1 x Afternoon Tea Set from The Marmalade Pantry Petite (worth $54)
    • Welcome Gift Pack
  • Tier 2: $500
    • $575 worth of beauty credits
    • 2 x Early Access Tickets on 19th November 2021 (Friday)
    • 1 x Pastry Set from The Marmalade Pantry Petite (worth $15)
    • Welcome Gift Pack
  • Tier 3: $200
    • $220 worth of beauty credits
    • 2 x Early Access Tickets on 19th November 2021 (Friday)
    • 1 x complimentary beverage from The Marmalade Pantry Petite (worth up to $8.50)
    • Mystery Beauty Gift (worth over $650)

Note: The sets and drinks from The Marmalade Pantry Petite will be valid for dine-in or takeaway for 6 months from date of issuance.

Additionally, shoppers will also be receiving a beauty bag. This includes iconic cult favourite beauty and wellness products (worth over $750) with a min. $600 nett spend.

Services And Activities At BHG Bugis

Want to know why you should get the beauty passes? Well, BHG Bugis will be rolling out numerous complimentary services just for you! Expect free demo, consultation and even free makeup services by brands like Chanel, YSL, The History of Whoo, and Skinceuticals. 

To remember this special shopping experience forever, you can snap a few pictures at the self-help photo booth. The best part? The photo booth is complimentary for VIP pass holders. What’s more, you can also try the Bulla Ice Cream Claw Machines for a sweet treat. Furthermore, you can customise your own scented hand sanitiser at the Walch sanitiser station. 

If you’re looking to get some great deals then look to Atome’s buy-now-pay-later payment gateway.

Lift & Learn Interactive Counters

BHG

With digitalisation and automation, BHG is refreshing the way shoppers can learn about products and get recommendations. Presenting the Lift & Learn counters, shoppers can try out new features that enable them to build their own beauty regime. A noteworthy part about these counters is that everything is personalised to your beauty concerns and preferences.

How does it work? Well, just select the featured product that addresses your beauty concerns. Then, simply lift it up to receive recommendations that are customised to your needs via the interactive screen. You can also click on the featured products to compare and contrast different product sets. But the highlight is that you get to take home free samples for a complimentary obligation-free trial!

Early access passes for All Things Beautiful will be on sale from now till 19 November. For more information and to book, click here. 


For more beauty information, make sure to follow us on Instagram and Facebook!